Recently, SP-Game's RPG game 最後的道長 has achieved impressive results in the Hong Kong, Macau, and Taiwan regions.
This article will analyze its advertising strategy based on data from AppGrowing and uncover the reasons behind its success.
Advertising Campaign Overview
According to AppGrowing, 最後的道長 has launched a total of 15,522 ads, covering 21 regions and 8 advertising platforms.
Between August 15 and September 13, 2024, 最後的道長 placed 15,522 ads, with a significant focus on in-feed ads, accounting for 96.65% of the total.
The advantage of in-feed ads is that they naturally blend into the user’s browsing experience, enhancing both click-through rates and conversions.
This format was likely chosen due to its high efficiency on mobile devices, especially on social media platforms, where dynamic content more easily captures users’ attention.
In terms of ad formats, video ads dominate for 最後的道長, making up more than 70% of the total.
Daily Ad Volume Peak
Notably, on August 20, 2024, 最後的道長 reached a peak daily ad volume of 3,822 ads.
The ad campaign started on August 18, coinciding with the game's pre-registration phase.
Leading up to the launch, the game maintained an average daily ad count exceeding 1,500, ensuring strong exposure before its release.
Main Advertising Platform
Meta Ads was chosen as the primary advertising platform, accounting for more than 93% of the total ad placements.
This is mainly due to the extensive user base that Meta platforms have in Hong Kong, Macau, and especially Taiwan.
By placing a significant number of ads on Meta Ads, 最後的道長 was able to accurately target potential users, increasing ad conversion rates.
Conclusion
AppGrowing's analysis of the advertising strategy for 最後的道長 reveals a well-crafted and diversified approach to ad placement.
Hopefully, this article provides valuable insights to help you achieve greater success in your future ad campaigns.
