In the world of mobile game user acquisition (UA), we are witnessing a fundamental paradigm shift. The era of "human vs. platform" is ending; the era of AI vs. AI has arrived.  The Algorithm Trap: Are We Just Working for the Platforms? For years, game developers have felt the squeeze of "Traffic Red Oceans". But the real pressure isn't just rising costs—it’s the loss of control. Modern automated bidding systems and black-box algorithms now dictate traffic auction and distribution, leaving marketers with dwindling room for manual optimization. Many practitioners now feel they are "working for the platforms," with every dollar of their budget serving as training data for the platform’s machine learning rather than guaranteed ROI.   The Efficiency Paradox: […]