Evony: The King's Return | Mobile Game Ad Analysis

1. Basic Information of Evony: The King's Return

App Name: Evony: The King's Return

Category: Strategy

Game Tags: War

Developer:  TG Inc.

Worldwide Release Date: May 6, 2009

Total ads as of today: 92,135

Check More Information about this game

2. Overall Advertising Trends of Evony: The King's Return

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing  Monitoring period: 2022-03-05 ~ 2022-04-05

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 46.99%, and In-Feed accounts for 28.26%. In terms of ad creative type, Fullscreen Video accounts for 51.87%, and Vertical Video accounts for 20.33%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-04-06, Evony: The King's Return's proportion of networks impressions is placed as:

This game uses Meta Audience Network and Admob for advertising the most.

Meta Audience Network  25.62%,

Admob 18.02%,

Facebook 15.97%,

Instagram 14.99%,

Messenger 14.84%.

Source: AppGrowing

3. Top 3 Mobile Game Ad Creatives Analysis of Evony: The King's Return

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can see that most of these ad creatives intentionally show the wrong way to play this game, which leads to failure, making the player feel eager to try and want to win the game. It's a wise way to attract users to play this game.

In conclusion

The above is the mobile game ad intelligence analysis of Evony: The King's Return. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!

More intelligence on the mobile advertising market can be found on  AppGrowing.

The above-related advertising materials are from AppGrowing, which is only used for research and analysis. All Rights Reserved.