In the latest global revenue rankings for Chinese mobile game publishers released by Sensor Tower, Leniu Games made its debut at No. 27. Leniu Games has long been associated with aggressive user acquisition, but as the mobile internet dividend fades, the company has actively joined the sweeping wave of transformation. Globalization is one of the key themes of this transformation. However, in previous years, Leniu Games had little presence in the global market—until now, when a single title propelled it to No. 27 on the list. 01.Breaking New Ground with a Single Product I9: 인페르노 나인 (hereafter referred to as I9) was the key driver behind Leniu Games' recent success. Not only did it break into the fiercely competitive South […]

According to data from the China Audio-video and Digital Publishing Association, the overseas revenue of China's online literature industry reached RMB 4.35 billion in 2023, marking a year-on-year growth of 7.06%—a sharp decline from the 39.87% growth seen in 2022. Once a booming sector that attracted major players such as ByteDance and Xiaomi, the market is now showing clear signs of slowing down. As the industry enters a new phase, with the wheat separated from the chaff, which players are still vying for dominance in the global market? 01 | Beyond Infinity Technology (无限进制) Founded in 2020, Beyond Infinity Technology traces its origins back to STARY (星阅科技), which launched its global-facing novel app Dreame as early as 2018. To refine […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for February 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In February 2025, the top three categories by share of active advertising apps in the global market were shopping, tools, and finance. However, the category with the highest share of newly launched advertising apps for the month was entertainment, while tools also accounted for over 10% of the total. In terms of advertising volume trends, shopping apps continued to be the main driver of ad spending, followed by entertainment, tools, travel, and finance. The travel category saw a significant increase in ad volume, entering the top five for the […]

In the latest edition of SensorTower’s Global Revenue Rankings for Chinese Mobile Game Publishers, Microfun has surpassed Papergames and 37 Interactive Entertainment, securing the sixth position on the list. This achievement is attributed to two of its merge games—Gossip Harbor: Merge & Story and Seaside Escape: Merge & Story. In November last year, these two games topped the global merge game revenue rankings, with Gossip Harbor even surpassing Genshin Impact, reaching Top 4 on the global mobile game revenue chart at the time. Earlier, AppGrowing conducted a follow-up report on Gossip Harbor. In brief, Gossip Harboris a Merge-2 (two-in-one) game that follows the classic cycle of “tap to generate items, merge items, complete orders, earn coins, renovate.” However, the game […]

At the end of last year, Rollic Games launched its new puzzle game, Color Block Jam. By the end of January this year, the game’s ranking on the US iOS Free Games Chart started to surge and has now reached the top three. This article will analyze its advertising strategy based on AppGrowing data and reveal the factors behind its success. Advertising Strategy Overview According to AppGrowing data, Color Block Jam ran a total of 1,039 ads, covering 35 regions and 8 advertising platforms. The majority of the ads were In-Feed ads, accounting for over 84% of the total. In terms of creative materials, the game primarily used videos, which made up over 91% of the total ads. Ad Volume Peaks […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for November 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In November 2024, shopping, tools, and finance categories ranked as the top three in terms of the share of active apps advertising. Notably, the tools category claimed the top spot for new app launches during the month. In terms of ad volume, with key events such as "12.12" approaching, shopping apps saw a substantial increase in overall ad placements, far surpassing other categories. The top 2-5 categories for ad volume were entertainment, tools, finance, and food & drink, respectively. In terms of ad creative formats, image-based materials continued to […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for October 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In October 2024, shopping, finance, and Tools apps continued to lead the app advertising landscape in terms of app count. However, in terms of the share of newly launched apps, the leading categories were food & drink and health & wellness categories. Entering the year-end promotional period, overall ad volume for shopping apps surged, surpassing 5 million ad groups. Ranking second to fifth in ad volume were food & drink, entertainment, Tools, and finance categories. Regarding ad formats and video lengths, image-based ads saw an increased share this month, […]

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart. This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms. Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads. The primary format is in-feed ads, making up nearly 70% of placements. The benefit of in-feed ads is their seamless integration into users' browsing […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for September 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In September 2024, the top three categories for active apps in remained Shopping, Finance, and Tools. However, the top three categories for newly launched apps were Health & Fitness, Food & Drink, and Lifestyle. While dominant mainstream categories continue to focus on stable customer acquisition for already-launched products, niche categories are seeing more new products entering the market. In terms of ad volume, the Shopping category maintained a commanding lead, with ad volume further growing to nearly 5 million. The top 2-5 categories in ad volume were Entertainment, Tools, […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for August 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In August 2024, the top three app categories in terms of app share in global ad placements remained Shopping, Finance, and Tools, consistent with July's data.  The top three newly placed apps for the month were in the Business, Food & Drink, and Health & Fitness categories, reflecting the continued activity of niche products in the "new arrivals" trend. In terms of ad volume, Shopping maintained a clear lead, with ad volume surging to 4 million, further widening the gap with other categories. The number of de-duplicated creative assets […]