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Mobile Game Analysis

Maple Rush’s Ascendancy: A Strategic Ad Analysis by AppGrowing

Introduction: Captivating Gamers Worldwide In the fiercely competitive realm of mobile gaming, SPARKGAME’s Maple Rush has emerged as a formidable contender, thanks to its innovative advertising strategies. This analysis delves into the data monitored by AppGrowing, revealing how Maple Rush’s Idle RPG game captured the attention of gamers worldwide, from pre-registration buzz to post-launch triumph. Source: Maple Rush   01 Overall Data Analysis: A Global Advertising Phenomenon   Maple Rush’s advertising campaign was a colossal undertaking, with 4,649 ads spanning 17 regions and 7 media platforms. The game’s remarkable ascent to the number one spot in Singapore, Thailand, and Vietnam on the Google Play charts on March 8, 2024, is a testament to the efficacy of its marketing efforts. Additionally, […]

2024年3月21日 0Comments 1558Browse 0Like App Growing Global Read more
Data Reports

SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

2023年12月12日 0Comments 2127Browse 0Like App Growing Global Read more
Mobile Game Analysis

SohaGame Kỷ Nguyên AFK - Excellent Answer to Digital Advertising with Real Elements

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

2023年12月7日 0Comments 1633Browse 0Like App Growing Global Read more
Data Reports

Top New Casual games in American | Mobile Advertising Analysis

In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.

2021年9月11日 0Comments 6234Browse 1Like App Growing Global Read more
   
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