AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. brief
  3. This article

Lilith Games ' RPG Game AFK Journey: Advertising Strategy Analysis | AppGrowing

2024年8月30日 1072Browse 0Like 0Comments

AFK Journey, an RPG developed by Chinese publisher Lilith Games, has recently achieved notable success in multiple global markets.

This article uses data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success.

Advertising Strategy

According to AppGrowing, AFK Journey has launched a total of 21,856 ads across 50 regions and 14 ad platforms.

Between August 1 and August 30, 2024, the game ran 8,642 ads, with a significant focus on in-feed ads, which made up 60% of the total.

In-feed ads are advantageous because they seamlessly integrate into users' browsing experience, enhancing both click-through and conversion rates.

This choice of ad format is likely due to its effective performance on mobile devices, especially on social media platforms where users are more attracted to dynamic content.

In terms of ad creatives, AFK Journey predominantly uses video content, accounting for over 70% of its ads.

Single-Day Ad Volume Peak

Notably, on August 12, 2024, AFK Journey reached a peak of 2,549 ads in a single day.

Early in August, Lilith Games increased its ad spend significantly, maintaining a daily ad volume of over 1,000 for nearly half a month to rapidly boost the game's visibility.

Main Advertising Platforms

AFK Journey's primary advertising platform is Meta Ads, where 62.93% of its ads were placed. Meta Ads' extensive user base and precise targeting capabilities make it a crucial channel for attracting potential players.

By leveraging Meta Ads, Lilith Games can accurately target its audience and enhance ad conversion rates.

Conclusion

The analysis of AFK Journey's advertising strategy by AppGrowing reveals a refined and diversified approach to ad placement.

This article aims to provide valuable insights and help you achieve greater success in future advertising endeavors.

MORE:

  1. Leniu Games' New RPG Game Flame of Valhalla: Advertising Strategy Analysis | AppGrowing Flame of Valhalla is a RPG game developed by Chinese developer Leniu Games, recently launched in multiple markets worldwide. This...
  2. Zynga's New Puzzle Game Game of Thrones: Legends RPG: Advertising Strategy Analysis | AppGrowing Game of Thrones: Legends RPG is a puzzle game developed by the Turkish developer Zynga, recently launched in several global...
  3. A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review] Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global...
  4. SP-Game 's New MMORPG Game Arcadia: Breath of the Land: Advertising Strategy Analysis | AppGrowing Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in...
Tags: advertise mobile games Advertising Analysis Chinese Developers
Last updated:2024年8月30日

weng, zitao

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Saint Seiya Galaxy Soldiers | AppGrowing Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again 【Exclusive Interview】From Vietnam to the World: Building a GenAI Photo App That Scales Advertising Strategy Analysis of Persona5: The Phantom X | AppGrowing Advertising Strategy Analysis of MARVEL Mystic Mayhem | AppGrowing May 2025 Non-gaming App Advertising Review
7.3 武汉 | 与 AppGrowing 相约社交出海破局者沙龙,抢占流量先机May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad SpendingAdvertising Strategy Analysis of KAIJU NO. 8 THE GAME | AppGrowing“派對不獸控”广告投放策略深度分析:如何通过信息流广告攻占休闲游戏市场 | AppGrowing角色扮演手游《MU Immortal》如何借力信息流和Meta Ads实现爆量投放 | AppGrowingMay 2025 Non-gaming App Advertising Review
May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad Spending Harry Potter: Magic Awakened Mastered the Art of Advertising 【Exclusive Interview】From Vietnam to the World: Building a GenAI Photo App That Scales Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review] March 2023 Global Mobile Game Advertising Review Honkai: Star Rail Succeeded Globally with Smart & Heavy Advertising - Insights from AppGrowing
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.