Age of Empires Mobile, an SLG game published globally by Tencent's Level Infinite, made a remarkable debut by reaching the top of the iOS free game charts in 57 countries and regions on its launch day.
This article leverages data from AppGrowing to analyze the advertising strategies behind its success and uncover the reasons for its strong performance.
Advertising Strategy
According to AppGrowing, Age of Empires Mobile has launched 14,821 ads across 43 regions and 10 advertising platforms.
Over the past month alone, it released 5,212 ads, with the highest daily ad volume recorded on October 23, surpassing 2,100 placements.
The campaign predominantly utilized in-feed ads, accounting for over 75% of the total.
The seamless integration of in-feed ads into users' browsing experiences often enhances click-through and conversion rates.
This choice likely reflects the game's focus on optimizing engagement on mobile platforms, particularly on social media, where users are more drawn to dynamic content.
Regarding ad formats, Age of Empires Mobile primarily relies on video ads, which comprise over 52% of its total creatives.
Advertising Peaks
The advertising campaign for Age of Empires Mobile began in early August, with a notable increase in volume at the end of September when daily ad placements consistently exceeded 500.
Following the official launch, Level Infinite significantly ramped up its ad spend, maintaining an average daily placement of over 1,000 ads for approximately a month.
The campaign peaked at over 2,000 ads in a single day, reflecting a well-coordinated push to maximize exposure during the critical launch period.
Primary Advertising Platforms
Meta Ads emerged as the primary platform for Age of Empires Mobile, accounting for more than 72% of its ad placements, followed by Google Ads, which contributed over 24%.
The preference for Meta platforms underscores their extensive user base and effectiveness in targeting diverse audiences.
By investing heavily in Meta Ads, Age of Empires Mobile was able to precisely target its desired audience segments, optimizing its conversion rates and bolstering its market impact.
Conclusion
The analysis of Age of Empires Mobile’s advertising strategy using AppGrowing data reveals a highly refined and diverse approach to user acquisition.
From leveraging in-feed ads to utilizing multiple platforms, the campaign demonstrates a keen focus on efficiency and engagement.
We hope this case study provides valuable insights to inform your future advertising efforts and drive greater success in your campaigns.
