Archero 2, the sequel to Archero, has demonstrated impressive performance in the Hong Kong, Macau, and Taiwan regions, breaking into the top three on the iOS gaming revenue charts in all three markets.

This article analyzes its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success.

Advertising Campaign Overview

According to AppGrowing, Archero 2 has launched a total of 1,844 ads on iOS across 36 regions and 7 advertising platforms.

In the past week alone, the game rolled out 1,143 ads, with the daily peak occurring on November 22, when over 1,100 ad groups were deployed in a single day.

The majority of these ads were in-feed ads, accounting for more than 92%.

The strength of in-feed ads lies in their seamless integration into users’ browsing experiences, enhancing click-through and conversion rates.

This ad format was likely chosen due to its high effectiveness on mobile platforms, particularly on social media, where users are more easily captivated by dynamic content.

When it comes to ad creatives, Archero 2 relied heavily on video content, which constituted more than 99% of its total ads.

Advertising Peaks

Archero 2 began its ad campaigns as early as late September, ramping up its ad spend in mid-October with an average daily volume exceeding 200 ad groups.

Following its official launch, the game further intensified its advertising efforts, maintaining a daily average of over 800 ad groups for about a week. The highest single-day ad count surpassed 1,100.

Primary Advertising Platforms

Archero 2 primarily utilized Meta Ads as its main advertising platform, with over 95% of its ads running on Meta’s network.

This strategy leveraged the extensive user base of Meta platforms, enabling the game to precisely target its audience and achieve higher conversion rates.

Conclusion

AppGrowing’s analysis of Archero 2’s advertising strategy highlights its meticulous and diversified approach to ad placements.

We hope this article offers valuable insights to help you achieve greater success in your future advertising campaigns.