The following analysis of mobile games marketing trends for May 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the latest AppGrowing data on mobile game ad distribution by category, Casual, Entertainment, and Puzzle games ranked in the top three. Entertainment remained the top genre for new creatives, accounting for 28.58% of all new ads. Casual games showed strong creative refresh momentum, with new creatives making up 26.93%, narrowing the gap with Entertainment. Meanwhile, Puzzle, Adventure, and Arcade also exceeded 10% in new ad share. In terms of total ad volume, Casual and Puzzle again led the pack, with nearly identical levels of ad output. RPG, Simulation, and Entertainment rounded […]

Here is an analysis of the global non-gaming app user acquisition marketing trends for April 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In April 2025, tool apps surpassed shopping apps to become the most heavily represented category among actively advertised non-gaming apps. Tools also accounted for the highest share of newly launched ad campaigns, comprising nearly 14% of all new advertising apps this period.Finance maintained its position as the third-largest category by active app volume. Despite maintaining a significant lead in total ad volume, the shopping category experienced a sharp decline, with ad impressions falling below 10 million. Entertainment, tools, and lifestyle apps followed in the rankings. Ad creatives continued […]

The following analysis of mobile games marketing trends for April 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this month's breakdown of mobile game ad placements by genre, casino games saw a surge in new launches—new titles accounted for nearly 60% of all casino games currently running ads. Driven by this influx, the casino category overtook both casual and puzzle category to become the most advertised mobile game genre in April. However, in terms of ad volume, casual, puzzle, and RPG games remained the top three genres. Casino games, despite being highly dependent on paid acquisition, ranked only seventh in overall ad impressions. As for creative formats, video ads […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for March 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In March 2025, Shopping, Tools, and Finance remained the top three app categories by share of active ad campaigns in global markets, mirroring the trends observed in February. Notably, Tools reclaimed the top spot in terms of new app launches, accounting for 13.55% of all new entries, while Entertainment also saw strong momentum, surpassing the 10% mark. In terms of advertising volume, Shopping apps continued to dominate, with their total ad impressions increasing further. They were followed by Entertainment, Tools, Travel, and Life apps—suggesting a broader surge in ad […]

The following analysis of mobile games marketing trends for March 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. According to AppGrowing, casual, puzzle, and casino games remained the top three categories by share of mobile games advertising in March. Among newly launched titles, casino games led the pack with 34.62% of all new ad campaigns, followed by casual games at 22.09%. In terms of ad volume, both casual and puzzle games saw more than 1.2 million ads deployed, ranking first and second respectively. Notably, action games overtook strategy titles to break into the top five. Video creatives continued to dominate ad formats, accounting for 74.93% of all ads, while image […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for February 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In February 2025, the top three categories by share of active advertising apps in the global market were shopping, tools, and finance. However, the category with the highest share of newly launched advertising apps for the month was entertainment, while tools also accounted for over 10% of the total. In terms of advertising volume trends, shopping apps continued to be the main driver of ad spending, followed by entertainment, tools, travel, and finance. The travel category saw a significant increase in ad volume, entering the top five for the […]

The following analysis of mobile games marketing trends for February 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this period's ranking of global mobile game advertising distribution by category, casual, puzzle, and casino games secured the top three positions. In terms of new apps, casino games led with a 31.76% share, followed by casual and arcade games. Additionally, adventure and puzzle genres also saw new ad proportions exceeding 10%. Casual and puzzle games continued to dominate in ad volume, claiming the top two spots, while RPGs reclaimed the third position on the leaderboard. Video remains the dominant ad format, accounting for 72.38% of all materials, with image ads making […]

The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three. Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%. Regarding ad volume, casual and puzzle games ranked first and second, with a small difference in their advertising volumes. Strategy games showed a significant increase in ad volume, surpassing simulation and RPG games to secure a spot in the top […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for November 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In November 2024, shopping, tools, and finance categories ranked as the top three in terms of the share of active apps advertising. Notably, the tools category claimed the top spot for new app launches during the month. In terms of ad volume, with key events such as "12.12" approaching, shopping apps saw a substantial increase in overall ad placements, far surpassing other categories. The top 2-5 categories for ad volume were entertainment, tools, finance, and food & drink, respectively. In terms of ad creative formats, image-based materials continued to […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]