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Advertising Analysis

Two New Games Topped in Vietnam MMORPG Market, and Funtap is Exploring More

MMORPG mobile games are one of the most popular categories in Vietnam. According to Sensor Tower, MMORPGs have always led the Vietnamese mobile game market. In June 2023, Hoa Kiếm Mobile, a new game officially released by local Vietnamese game developer Funtap, won the Top 1 of the App Store game chart at the beginning of its beta test. According to AppGrowing, the game ran massive advertising campaigns in its pre-registration and early launch period, which was a major reason why it managed to win among popular games from well-known developers such as VNG and VTC. Source: AppGrowing Hoa Kiếm Mobile is a typical Chinese Fantasy MMORPG with "swordplay" as the main selling point, allowing players to choose from 5 […]

2023年7月1日 0Comments 258Browse 0Like App Growing Global Read more
Advertising Analysis

Will Moonton’s New Card Mobile Game Win in Europe & America?

After unveiling Watcher of Realms in April this year, Moonton has taken the next step. According to AppGrowing, Moonton's Watcher of Realms placed the No.1 pre-registering game by ads on App Store in the last 30 days. The card RPG is due to release on July 13, that is to say, Moonton started the pre-registration advertising more than a month before its launch. Source: AppGrowing Since it was acquired by Bytedance for $4 billion in 2021, Moonton has accelerated its expansion. Watcher of Realms is supposed to be Moonton's first self-developed game released after the acquisition.   01 New Card RPG Topped the Pre-registration   Officially billed as the "Next Generation Fantasy Card RPG Mobile Game", Watcher of Realms hit […]

2023年6月21日 0Comments 222Browse 0Like App Growing Global Read more
Monthly Report

May 2023 App Ad Trends - Pinduoduo's TEMU Ranked in Top 10 Most Advertised App

Here is AppGrowing's analysis of the global mobile App advertising markets in May 2023, based on advertising data from 24 global media platforms in 50 countries/regions.   01 Mobile App Advertising Trends   Overall, apps advertised in May 2023 were 25,537, up 3.6% compared to April (Click for Review of April 2023). The ad volume was 3.69M+, up 3.1% MoM. Ad creative volume was 1.30M+, a 24% surge over April. Evidently, similar to mobile games, the global app ad market showed a recovery in May. The peak of the ad volume was in the latter 20 days, with the highest single-day ad volume on May 30 with over 860K; the peak of App volume was on May 15 with 13525. […]

2023年6月15日 0Comments 391Browse 0Like App Growing Global Read more
Monthly Report

Market Recovery? IGG, Yostar and Electric Soul Vigorously Advertised - May 2023 Global Mobile Game Advertising Review

In continuation of the advertising competition trend in April, the global mobile game ad market in May showed a further recovery, according to AppGrowing. Not only the ad volume grew, but the App volume also rebounded significantly, indicating that game developers are more willing to do user acquisition with ads. We can see some new games from China debuting globally and emerging as strong competitors in the ad market, such as Aether Gazer, an ACGN ARPG published by Yostar, and 流浪方舟 which made a breakthrough as a game from small studio last year. The latter is expected to be released in June and in May has begun massive advertising in the pre-registration period. IGG's SLG Viking Rise, launched in April, […]

2023年6月13日 0Comments 329Browse 0Like App Growing Global Read more
Mobile Game Analysis

This Chinese Game Developer Exploded Two Markets in Succession, Soaring 114 Places by Revenue Ranking

In March this year, AppGrowing observed that many new MMO games emerged in the global market in Q1, showing a strong momentum of revenue growth. This widely recognized red sea category seems to have become a hot spot of attention for global developers. Recently, a new MMO has emerged - Eskyfun's "神蹟:血舞者(Miracle: Blood Dancer)" broke into the app store revenue charts of Hong Kong, Macao and Taiwan market. This Korean-style MMO was officially launched on May 3, and basically maintained in the top 10 of Taiwan iOS revenue chart, once won the first place, overpowering "Honkai: Star Rail" "暮色双城" and other games.     At the same time as "神蹟:血舞者" broke through the Hong Kong, Macao and Taiwan market, Eskyfun […]

2023年6月5日 0Comments 277Browse 0Like App Growing Global Read more
Mobile Game Analysis

"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 2023

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising. Since 2022, Glaciers Game has been the "dark horse" in the industry. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. Glaciers Game rapidly scaled up the replications, as represented by the […]

2023年5月26日 0Comments 490Browse 0Like App Growing Global Read more
Monthly Report

Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review]

Here is AppGrowing's analytics of April 2023 mobile App advertising based on data from 24 global media in 50 countries/regions.   01 Advertising Trends   Looking at the overall data, the number of Apps advertised in April 2023 was 24,648, an increase of 2.1% compared to March. (See the report of March 2023.) The Ad Volume was 3.58M+ and the Creative Volume was 1.05M+, both lower than in March. It can be seen that while more Apps were advertised, developers scaled back their advertising. In addition, both App Volume and Ad Volume peaked on April 25, with the former over 13k and the latter reaching 760K+. Among the Ad Volume of a Single App, 78.96% Apps were concentrated in the […]

2023年5月24日 0Comments 486Browse 0Like App Growing Global Read more
Monthly Report

A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global advertised mobile games increased minimally in April, but the ad volume increased by 28.2% compared with March, which indicates that game advertisers are further expanding their advertising campaigns and the "battle to acquire users" is becoming fiercer. Meanwhile, April was also a month of intense competition for Chinese games. miHoYo Honkai: Star Rail, Lilith Games Call of Dragons, Eskyfun 魔鏡物語 and other new games were released one after another, becoming new competitors in the market; while "old" games such as Glaciers Game 超能世界 have also boosted their advertising. What about the macro advertising statistics in April? Are there any new […]

2023年5月12日 0Comments 529Browse 0Like App Growing Global Read more
Data Reports

Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report

2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]

2023年5月6日 0Comments 1120Browse 0Like App Growing Global Read more
Mobile Game Analysis

Honkai: Star Rail Global Advertising Analysis: How did miHoYo make it?

Recently, the most awaited new game is undoubtedly miHoYo's Honkai: Star Rail. The turn-based RPG has been available on April 26 on all platforms. According to AppGrowing, Honkai: Star Rail is already in the top 3 of the Google Play Pre-registration list. In the past 30 days, it has released over 2,000 sets of ad creatives, an extremely strong advertising campaign during the pre-registration period. Source: AppGrowing As the second globally released and console-ready game from miHoYo, Honkai: Star Rail is blessed with high expectations. Driven by massive advertising and a wide range of content marketing, it has officially announced that the game has exceeded 10M pre-registrations globally. From Genshin Impact to Honkai: Star Rail, miHoYo's global advertising and marketing strategy […]

2023年4月26日 0Comments 1300Browse 0Like App Growing Global Read more
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August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy
Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing由林志玲代言的三国SLG《天命三国志》,是怎么拿下港台市场的? | AppGrowing露珠游戏位列厂商榜第3,多款RPG新游投入预约买量,8月手游海外投放数据盘点Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising CampaignsHow Whiteout Survival Became a Global Sensation with Data-Driven Advertising9月20日与AppGrowing一起相约游戏对接会成都站!
Misleading Ads of Gardenscapes|3 Billion Revenue! July 2023 Global Mobile App Advertising Review - Chinese Developers Took 8 of Top 10 State of Survival: Zombie War | Mobile Game Ad Analysis This Chinese Game Developer Exploded Two Markets in Succession, Soaring 114 Places by Revenue Ranking Mythic Heroes: Idle RPG | Mobile Game Ad Analysis Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts
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