In this post, we will have further insight into the Vietnamese mobile game market, especially female and MMO games.
In the first half of 2022, the Vietnamese mobile game market was very hot, especially with the rapid growth of new game lines. The genres we noticed such as idle games, MMORPG, empire simulation of RPG, and Otome game are playing well and doing a good job. According to the data of SensorTower, MMORPGs still occupy the leading position in the total number of mobile game releases in Vietnam. Without a doubt, MMO games have always held an important position in the hearts of Vietnamese users.
Compared with 2020, the downloads of empire simulation RPG and Otome games was particularly increased significantly by 2021. Female-oriented games start to become a widely recognized trend in the mobile game market, and many developers have witnessed and want to give it a try.
With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience. There are two main common needs of female players, the first is aesthetic needs. Female players not only care about the game plot, graphics but also emphasize the quality of music, costume, and game props. The second is emotional needs. Women need connection, no matter in the game world or real life in the social community between players.
This creative shows many cultural costumes and scenarios to represent its multiple play mode and attract players.
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