At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

In late November last year, NetEase's MMORPG Justice Online was launched in Hong Kong, Macau, and Taiwan, performing impressively and even breaking into the top three on Taiwan’s iOS game revenue charts. This article leverages data from AppGrowing to analyze its advertising strategies and uncover the reasons behind its success. Advertising Strategy Overview According to AppGrowing, Justice Online ran a total of 5,329 ads, covering 27 regions and 11 ad platforms. The majority of these were native ads, accounting for over 72% of the total. As for ad creatives, the game primarily relied on video formats, which made up over 59% of all materials. Ad Volume Peaks In late October last year, ad spending for Justice Online increased significantly, peaking […]

Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue. This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success. Advertising Strategy Overview According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22. Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%. Regarding ad formats, video content dominated, making up over 84%. Peak Advertising Activity From May to early June last year, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]

The open-world game Infinity Nikki by Papergames has launched in multiple regions globally. According to Papergames reports, Infinity Nikki garnered over 30 million global pre-registrations before its release. This article leverages data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy Overview Based on AppGrowing data, Infinity Nikki has deployed 724 ads across 29 regions and 9 advertising platforms. Over the past week, it ran 273 ads, with the daily peak occurring on October 21, when ad placements exceeded 198. Rewarded video ads dominated, accounting for over 44% of total ads, followed by in-feed ads at over 32%. Regarding ad format, Infinity Nikki primarily relied on video, which comprised more than 88% of […]

      According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据（CNG）, SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

Archero 2, the sequel to Archero, has demonstrated impressive performance in the Hong Kong, Macau, and Taiwan regions, breaking into the top three on the iOS gaming revenue charts in all three markets. This article analyzes its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Campaign Overview According to AppGrowing, Archero 2 has launched a total of 1,844 ads on iOS across 36 regions and 7 advertising platforms. In the past week alone, the game rolled out 1,143 ads, with the daily peak occurring on November 22, when over 1,100 ad groups were deployed in a single day. The majority of these ads were in-feed ads, accounting for more than 92%. The strength of […]

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

Age of Empires Mobile, an SLG game published globally by Tencent's Level Infinite, made a remarkable debut by reaching the top of the iOS free game charts in 57 countries and regions on its launch day. This article leverages data from AppGrowing to analyze the advertising strategies behind its success and uncover the reasons for its strong performance. Advertising Strategy According to AppGrowing, Age of Empires Mobile has launched 14,821 ads across 43 regions and 10 advertising platforms. Over the past month alone, it released 5,212 ads, with the highest daily ad volume recorded on October 23, surpassing 2,100 placements. The campaign predominantly utilized in-feed ads, accounting for over 75% of the total. The seamless integration of in-feed ads into […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]