Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

Dragonheir: Silent Gods is a role-playing game (RPG) that takes players to a fantasy world where they can explore, fight, and collect various characters. The game is developed by Nuverse Games, a Chinese publisher that has also produced other hit titles such as Ragnarok X: Next Generation and Warhammer 40,000: Lost Crusade. The game started pre-registration on 2023-08-09 and was officially launched on 2023-09-17. The latest version is V1.0.2. According to the data monitored and collected by AppGrowing, a leading platform for app marketing intelligence, Dragonheir: Silent Gods has created 3,720 ads in total, covering 50 areas and 10 media. In this article, we will analyze the advertising strategy and performance of Dragonheir: Silent Gods using the data and insights […]

Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts. How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok […]

Imagine a world where a cataclysmic snowstorm has wiped out most of humanity and left behind a frozen wasteland. How would you survive in such a harsh environment? What choices would you make to ensure your survival and prosperity? These are some of the questions that Whiteout Survival, a strategy game developed and published by Century Games, a Chinese company, asks its players to answer. Whiteout Survival is not just a game, but a phenomenon. Since its official launch on 2023-02-13, the game has attracted millions of players from all over the world and topped the charts in many countries and regions. The game has also received rave reviews from critics and players alike, praising its unique and captivating theme, […]

Here is AppGrowing's analysis of the global mobile App advertising markets in July 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Like the mobile games, in July, both the Ad and App volume of global non-game Apps declined. Overall, App volume in July 2023 was 25,248, a decrease of 6.63% compared with June. Ad volume was 3.82M+, a significant drop of 31.26% MoM. On the contrary, ad creative volume kept growing at 1.56M+, up 12.47% compared to June. The peak of ad and app volume appeared in the late July, with the highest ad volume and app volume on July 24th, with the former exceeding 930K and the latter being […]

Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers. Source: AppGrowing   How Family Farm Adventure Dominated the Global Charts   According to the data monitored and collected by […]

Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and addictive gameplay. What made X-hero so successful? How did it use its smart advertising strategy to rank NO.1 in Vietnam? In this article, we will use the data analysis provided by AppGrowing to reveal the secrets behind X-hero’s advertising success.   01 X-hero’s Smart Advertising Strategy in Vietnam   According to AppGrowing, X-hero has created 899 ads in total, covering 2 areas and 7 media. The game has targeted Vietnam, where it ranked NO.1 in the Google Play charts on 2023-07-22. This shows that X-hero has a clear target market and a strong localization strategy. 02 Choosing the Right Ad […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]