Recently, a fishing game called Fishing Master soared to the top of the free games chart on the U.S. iOS App Store.  The publisher, Ark Game Limited, links this game to another fishing game that went viral in China a few months ago—欢乐钓鱼大师. It turns out that these two are indeed the same game. According to the loading screen of 欢乐钓鱼大师, the software copyright belongs to a company called 在线途游（北京）科技有限公司(Tuyoo Games).  When visiting the Ark Game Limited website, you can see that it shares the same website icon as the official website of Tuyoo Games, suggesting that Ark Game Limited is a publishing account under Tuyoo Games. 欢乐钓鱼大师 might still be fresh in many Chinese players’ memories. Besides breaking into […]

Episode - Choose Your Story is a mobile simulation love game developed by Episode Interactive. In this report on hot mobile game ads, AppGrowing analyzes the marketing strategy of Episode - Choose Your Story, including their advertising techniques and top-performing creatives. 1. Basic Information of Episode - Choose Your Story App Name: Episode - Choose Your Story Category: Simulation Game Tags: Love Developer: Episode Interactive Worldwide Release Date: July 11, 2013 Total ads as of today: 5,433 Check More Information about this game   2. Overall Advertising Trends of Episode - Choose Your Story We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-21 ~ 2022-04-21   Advertising Format & Creative Type From the ads format, In-Feed accounts for 42.77%. In terms of ad creative type,  Fullscreen Video accounts for 29.44% and Vertical Video accounts for 27.74%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-21, Episode - Choose Your Story's proportion of networks impressions is placed as: This game uses Meta Audience Network and Facebook for advertising the most. Meta Audience Network 29.59%, Facebook 19.35%, Instagram 19.35%, Messenger 19.35%, Admob 7.71%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Episode - Choose Your Story In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ad creatives include both images and videos. Most […]