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Episode - Choose Your Story | Mobile Game Ad Analysis

2022年4月22日 72Browse 0Like 0Comments
Episode - Choose Your Story is a mobile simulation love game developed by Episode Interactive. In this report on hot mobile game ads, AppGrowing analyzes the marketing strategy of Episode - Choose Your Story, including their advertising techniques and top-performing creatives.

1. Basic Information of Episode - Choose Your Story

App Name: Episode - Choose Your Story

Category: Simulation

Game Tags: Love

Developer: Episode Interactive

Worldwide Release Date: July 11, 2013

Total ads as of today: 5,433

Check More Information about this game

 

2. Overall Advertising Trends of Episode - Choose Your Story

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing  Monitoring period: 2022-03-21 ~ 2022-04-21

 

Advertising Format & Creative Type

From the ads format, In-Feed accounts for 42.77%. In terms of ad creative type,  Fullscreen Video accounts for 29.44% and Vertical Video accounts for 27.74%.

Source: AppGrowing

 

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-04-21, Episode - Choose Your Story's proportion of networks impressions is placed as:

This game uses Meta Audience Network and Facebook for advertising the most.

Meta Audience Network 29.59%,

Facebook 19.35%,

Instagram 19.35%,

Messenger 19.35%,

Admob 7.71%.

Source: AppGrowing

 

3. Top 3 Ad Creatives Analysis of Episode - Choose Your Story

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

 

 

Ad Creative #2

 

 

Ad Creative #3

 

 

Through the above analysis, we can see that these ad creatives include both images and videos. Most of them consist of a bit exaggerated plots and interactions with players. They attract players by concepts like 'choose how YOUR story ends', emphasizing the multiple options of the game.
 
 
 
In conclusion
 
The above is the hot mobile game ads intelligence analysis of Episode - Choose Your Story. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!
 
More intelligence on the mobile advertising market can be found on  AppGrowing.
 
The above-related advertising materials are from AppGrowing, which is only used for research and analysis. All Rights Reserved.

 

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Tags: Episode - Choose Your Story Hot Mobile Game Ads Mobile Advertising Mobile Game Ads Mobile Marketing
Last updated:2022年4月26日

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