In March 2025, FunPlus launched the Android version of Tiles Survive! across multiple regions. The title blends simulation management with 4X gameplay, positioning itself directly against today’s most profitable 4X hit, Whiteout Survival. Notably, Whiteout Survival itself was developed by Century Games, a studio FunPlus sold to Century Huatong in 2018. This article, drawing on AppGrowing data, examines the advertising strategy behind Tiles Survive!. Advertising Overview According to AppGrowing, the Android version of Tiles Survive! ran 10,299 ads across 60 regions and 8 ad platforms. Ad format mix: In-Feed ads dominated at 73%, followed by Native at 12%, and Rewarded Video at around 8%. Creative assets: Videos made up the clear majority at 85%+, with images accounting for less than […]