Garena’s Free Fire recently celebrated its 8th anniversary with a high-profile crossover featuring the popular anime IP Naruto, which helped the title re-enter the top 10 grossing games on the U.S. iOS chart. Having launched in 2017, Free Fire has maintained eight years of consistent operations. This article leverages AppGrowing’s data to analyze the game's current advertising strategy. Advertising Overview According to AppGrowing, Free Fire has run 279,164 ads across 95 regions and 10 ad platforms. In terms of format, native ads dominate the mix, accounting for over 50%, followed by rewarded video ads at nearly 34%, and in-stream video at around 9%. When it comes to creative formats, images account for roughly 47%, while videos make up over 44%. […]