AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Non-core Gameplay Ads
Mobile Game Analysis

"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 2023

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising. Since 2022, Glaciers Game has been the "dark horse" in the industry. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. Glaciers Game rapidly scaled up the replications, as represented by the […]

2023年5月26日 0Comments 2965Browse 0Like App Growing Global Read more
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Where Is the Next Growth Opportunity for AI Apps? A Look at the 2026 Q1 Global Marketing Map April 2026 Mobile Game Advertising Review Talking with Funtap Games: How "Creative is the New Targeting" Is Reshaping Southeast Asia's Mobile Gaming Market | AppGrowing Advertising Strategy Analysis of Last Asylum: Plague|AppGrowing CTR vs. CVR: Why Your High-Performing Creatives Fail to Convert (and How CPP Closes the Gap) February 2026 Non-gaming App Advertising Review
4月手游月报:车辆模拟类升温,盛趣游戏 RPG 新作发力素材即定向时代,用 AI 改写你的创意策略April 2026 Mobile Game Advertising ReviewWhere Is the Next Growth Opportunity for AI Apps? A Look at the 2026 Q1 Global Marketing MapAI 进入买量行业后,大厂和中小团队开始走向两条路6.4 深圳 | AI+时代,出海营销如何找到新增量?
Century Games' New SLG Game Strategy Analysis | AppGrowing Advertising Strategy Analysis of Crossfire: Legends|AppGrowing 2022 Mobile Game Advertising White Paper February 2025 Non-gaming App Advertising Review:New Short Drama App NetShort Ad Colume MoM +264.12% Dream Games's Match 3 Game Royal Kingdom Strategy Analysis | AppGrowing 【Exclusive Interview】From Vietnam to the World: Building a GenAI Photo App That Scales
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.