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Advertising Strategy Analysis of Crossfire: Legends|AppGrowing

2025年12月26日 181Browse 0Like 0Comments
On December 16, the officially licensed mobile game "Crossfire: Legends" , developed by TiMi Studios and published by Team K1 under the authorization of Smilegate, was officially launched in multiple Southeast Asian countries. Upon its release, it surged to the top of the iOS free charts in the Philippines, Indonesia, Thailand, Vietnam, and Cambodia, marking another wave of the gunfight craze sweeping through Southeast Asia.

This article draws on AppGrowing data to examine the game’s advertising strategy. 

Advertising Overview

According to AppGrowing, Where Winds Meet launched a total of 8,766 ads across 26 regions and 14 media platforms from November 1, 2025, to December 26, 2025.

According to AppGrowing's data, Rewarded advertisements accounted for approximately 66.86% of total ad placements. This approach encourages user interaction, as players are often enticed by rewards in exchange for viewing advertisements.

Creative formats mainly consisted of video, which made up about 68.13% of all creatives.

Primary Platforms

Crossfire: Legends concentrated its media spend on Unity Ads, which captured more than 30% of total placements.

This choice reflects an understanding that Unity’s user base aligns with the gaming demographics of "Crossfire: Legends." By advertising on a platform where potential players are already engaged with similar content, Level Infinite optimizes its chances of conversion. 

Ad Volume Peaks

The large-scale advertising campaign began at the mid of December, roughly aligning with the game's launch date.

The peak advertising volume of 3,088 ads on December 20 reveals a successful promotional tactic likely aligned with heightened activity around the game's release or a significant in-game event. Such spikes can be pivotal in creating buzz and driving downloads.

Conclusion

The advertising intelligence analysis of "Crossfire: Legends" by AppGrowing underscores the importance of strategic ad placement, regional targeting, and effective use of multimedia content in driving game popularity.

As the gaming market continues to evolve, understanding these dynamics will be crucial for publishers aiming to enhance their visibility and engagement. By leveraging these insights, Level Infinite can refine its marketing strategies, ensuring sustained growth and market presence.

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Tags: advertise mobile games Chinese Developers Mobile Game Advertising
Last updated:2026年1月26日

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