On July 10, 斗羅大陸：獵魂世界, an MMO adapted from the popular Chinese web novel Soul Land（斗罗大陆）, officially launched in Taiwan, Hong Kong, Macau, Singapore, and Malaysia. Following its debut, the game quickly broke into the top 10 on Taiwan’s iOS grossing chart. This article analyzes its advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, 斗羅大陸：獵魂世界 launched a total of 13,014 ad creatives, spanning 8 regions and 11 ad platforms. The majority of ads—approximately 82%—were in In-Feed format, followed by Rewarded Video, which accounted for around 8%. In terms of creative formats, images made up 19%, while videos accounted for over 45%, with standard video formats comprising 77% of all video content, and vertical video contributing around 32%. Ad […]

At the end of June, YuYu Hakusho: Slugfest, a card-based RPG adapted from the classic anime IP YuYu Hakusho, opened pre-registration in several European markets including the UK, France, and Germany. The game is expected to officially launch later this year. This article analyzes its advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, YuYu Hakusho: Slugfest ran 5,491 ads across 19 regions and 7 ad platforms. The majority of these ads—98.67%—were in-feed formats, followed by rewarded video, though the latter accounted for less than 2%. In terms of ad creatives, image-based assets made up approximately 54%, while video creatives accounted for more than 45%, with landscape video representing over 34% and vertical video around 11%. Ad […]

Earlier this month, Saint Seiya: Galaxy Soldiers, a 3D card-based RPG adapted from the iconic anime IP, launched in the Japanese market and quickly shot to No.1 on the iOS free games chart. This article leverages data from AppGrowing to analyze the game’s advertising strategy. Ad Placement Overview According to AppGrowing, Saint Seiya: Galaxy Soldiers ran 1,260 ads across 7 ad platforms, all targeting the Japanese market. Ad formats were dominated by in-feed placements, accounting for nearly 60% of all impressions. Banner ads followed with over 17%, while rewarded videos made up approximately 10%. Around 60% of creatives were static images, with video formats making up over 37%. Standard video ads accounted for 26%. Vertical video formats made up about […]

Habby may not be a permanent fixture at the center of the mobile gaming industry, but whenever it drops a new title, the spotlight inevitably follows. Its latest release, Wittle Defender, launched globally in early June and quickly climbed into the top 10 on the iOS grossing charts across Hong Kong, Macau, and Taiwan of China. According to Sensor Tower, the game has generated $2 million in iOS revenue over the past two weeks. Following the successes of Capybara Go! and Archero 2, Wittle Defender marks Habby's third breakout title within a single year. It's almost as if the studio has cracked a repeatable formula for success—one that consistently delivers solid results. Despite feeling familiar in both gameplay and marketing […]

Persona5: The Phantom X, the mobile spin-off of Atlus and SEGA’s blockbuster Persona 5 IP, officially launched in the U.S. market in late June 2025—and quickly soared to the top of the iOS free games chart. The launch follows the enduring global success of Persona 5 Royal, which, according to internal SEGA data, has now sold over 7.2 million copies worldwide as of June 2025. Leveraging this powerful brand legacy, the mobile title was supported by a robust user acquisition campaign. Based on data from AppGrowing, here’s a closer look at the game’s international ad strategy. Advertising Overview According to AppGrowing, Persona5: The Phantom X ran a total of 1,329 ad creatives, spanning 23 regions and 4 ad platforms. Rewarded […]

MARVEL Mystic Mayhem, a new superhero IP mobile title co-developed by NetEase and Marvel, officially opened pre-registration across multiple global markets at the end of May. With its full launch expected by late June, the game has already ramped up a large-scale user acquisition campaign. Drawing on data from AppGrowing, this article analyzes the game's advertising strategy in the lead-up to release. Advertising Overview According to AppGrowing, MARVEL Mystic Mayhem has launched a total of 3,336 ad creatives, spanning 29 countries and 8 ad platforms. The vast majority of placements—over 95%—have been in-feed ads, followed by rewarded video, which accounts for roughly 3% of placements. In terms of ad formats, videos dominate with over 68% share, including standard video (67%) […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for May 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In May 2025, the global non-gaming app advertising landscape continued the trends observed last month. Tool apps remained the dominant category in terms of total active ad campaigns, with new entries accounting for a record-high 16.06%. Meanwhile, entertainment apps saw a surge in total ad impressions, overtaking shopping apps to claim the top spot. However, when measured by the number of unique creatives, shopping apps still led by a wide margin. 01.Top Non-gaming App Developers & Apps According to AppGrowing, this month's ranking of top global advertisers saw a […]

Adapted from the hit manga series Kaiju No. 8, which has sold over 18 million copies in Japan alone, Kaiju No. 8: The Game officially opened global pre-registrations in late April and is expected to launch by the end of August. Based on data from AppGrowing, this article examines the game’s international advertising strategy. Ad Campaign Overview According to AppGrowing, Kaiju No. 8: The Game has run a total of 2,569 ads across 6 regions and 9 ad platforms. Ad formats: In-Feed ads dominate the campaign, accounting for more than 96%, followed by Rewarded Video at about 3%. Creative formats: Video and image creatives are used almost evenly, with video making up approximately 50% (41% standard video, 19% vertical video) […]

The following analysis of mobile games marketing trends for May 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the latest AppGrowing data on mobile game ad distribution by category, Casual, Entertainment, and Puzzle games ranked in the top three. Entertainment remained the top genre for new creatives, accounting for 28.58% of all new ads. Casual games showed strong creative refresh momentum, with new creatives making up 26.93%, narrowing the gap with Entertainment. Meanwhile, Puzzle, Adventure, and Arcade also exceeded 10% in new ad share. In terms of total ad volume, Casual and Puzzle again led the pack, with nearly identical levels of ad output. RPG, Simulation, and Entertainment rounded […]

Recently, Etheria: Restart, developed by XD Entertainment and built on Unreal Engine, officially launched worldwide. As a visually stunning anime-style team-based RPG, the game quickly broke into the top three on the U.S. iOS free game charts—an impressive feat for a new IP in a competitive category. In this article, we analyze Etheria: Restart’s global user acquisition strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, Etheria: Restart ran a total of 1,070 ads across 41 regions and 7 major ad platforms. Rewarded Video emerged as the dominant ad format, accounting for nearly 50% of all placements. This was followed by In-Feed Ads, which made up more than 30%. In terms of creative formats, the campaign leaned heavily […]