Since its pre-registration phase and subsequent official launch, the game has achieved impressive visibility, notably reaching the No.1 ranking in Malaysia's App Store charts.
Advertising Overview
According to AppGrowing, 問劍長生 launched a total of 3,345 ads across 21 regions and 10 media platforms from October 25, 2025, to November 30, 2025.
According to AppGrowing's data, In-Feed advertisements accounted for approximately 69.77% of total ad placements. The choice of In-Feed ads aligns with current digital trends favoring immersive and unobtrusive advertising methods that integrate seamlessly with user experiences.
Primary Platforms
問劍長生 concentrated its media spend on Meta Ads, which captured more than 70% of total placements, while Google Ads accounted for about 18.12%.
Ad Volume Peaks
The large-scale advertising campaign began at the end of November, aligning with the game's launch date.
The peak daily ad volume of 1,150 ads on November 28, 2025, aligns with the game’s peak ranking, suggesting that high-frequency advertising directly contributes to ranking success.
Conclusion
問劍長生 provides valuable insights into effective marketing practices within the mobile gaming industry. From effective use of formats like In-Feed ads to strategic market positioning that leverages peak timings, these strategies can serve as a blueprint for upcoming campaigns aimed at maximizing visibility across emerging and established markets.
Drawing from AppGrowing's analysis, it is clear that the choice of ad format is crucial, as studies show that visually striking ads tend to yield higher engagement rates.
