Anticipating Peak Demand Periods in Advance: Leveraging the Power of Pre-Register Calendars for Successful Mobile Game Marketing
In the mobile gaming market, dealing with high advertising costs during peak periods is a challenging task. Most game developers aim to attract as many players as possible after a game's launch, leading to increased advertising budgets for user acquisition. So, if multiple games of the same genre are released in a short timeframe, the advertising landscape becomes intensely competitive, causing ad costs to skyrocket and resulting in the squandering of marketing budgets.To address this challenge, AppGrowing offers a powerful tool - the "Pre-Register Calendar" feature. This feature is specifically designed to tackle the issue of heightened advertising competition during game launches. It associates pre-registration and official launch events of mobile games with specific dates and presents them in a calendar format. This allows you to gain insights into pre-registration marketing events spanning several weeks or months in advance, empowering you to plan your marketing strategies more strategically and avoid intense advertising competition, all while creating a comprehensive pre-marketing plan.
Tutoral:Step 1: Filter out pre-registering games by regions and categories.
Step 2: Select Pre-registering, Launched or both via the options on the left and view related data.
Step 3: Click on a specific calendar event to view the game's ad data and launch details.
Step 4: Check the game pre-registration overview and launch time on the App detail page.
By utilizing AppGrowing's "Pre-Registration Calendar" feature, you can gain several advantages:Advanced Planning: You can anticipate the launch dates of competitors or similar games, allowing you to plan the timing of your advertising campaigns effectively. Cost Reduction:By avoiding the ad competition during peak periods, you can allocate your advertising budget more efficiently, reducing overall costs. Market Share Increase:Implementing a well-prepared pre-marketing strategy can help attract more players, leading to an increase in market share. Informed Decision-Making: By gaining a detailed understanding of market dynamics, you can formulate more precise advertising strategies, ultimately improving marketing effectiveness.
Building a Comprehensive Data Analysis Dashboard Across the Marketing Lifecycle In today's fiercely competitive mobile app market, understanding the advertising strategies of successful apps is a critical step toward achieving success. However, it's important to recognize that the advertising strategies for a gaming app, for instance, often change at significant time points such as pre-registration, app launches, or version updates. Therefore, analyzing data from a specific time frame may not accurately represent the app's overall marketing strategy.So, how can we build a data analysis dashboard that supports in-depth analysis spanning the entire marketing lifecycle? The answer lies in AppGrowing's exclusive feature – "Stage Analysis" AppGrowing's "Stage Analysis" Feature To support in-depth analysis across the entire marketing lifecycle, AppGrowing has introduced the "Campaign Stage Comparison" feature. This...