Introduction: Crafting a Winning Strategy   In the competitive realm of mobile gaming, the strategic positioning of a game’s advertising campaign can make all the difference. 『Land Arcana-ふしぎの大陸-』, a role-playing game (RPG) published by SPGAME, has demonstrated a masterful application of this principle. Through AppGrowing’s meticulous monitoring, we’ve distilled the essence of Land Arcana’s advertising triumphs, offering a blueprint for success in the digital marketing landscape. Source: 『Land Arcana-ふしぎの大陸-』   01 Overall Data Analysis: Targeted Impact   The advertising strategy of Land Arcana is a testament to the power of targeted marketing. With a staggering 14,332 ads created, spanning 4 regions and 8 media platforms, the game’s presence was impossible to ignore. The decision to focus on Japan—a market known […]

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

Since the sudden success of ReelShort last year, the "short drama app" has become a new trend, triggering numerous developers to explore for gold. The market scale is rapidly expanding and the media competition is white-hot. Today, content strategy and marketing campaigns are especially important for developers to win the short drama app category. Short drama apps are seeing new growth in 2024. Based on the global digital advertising data of short drama apps from January to February 2024 tracked by AppGrowing, this article analyzes the recent global advertising and market trends of short drama apps in terms of advertising trends, leading apps' competition and ad creatives. Based on the data, we have identified the following key trends and conclusions: […]

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]

Kỳ Nữ Hoàng Cung 2 is a simulation game that allows players to experience the life of a royal concubine in ancient Vietnam. The game was published by Funtap, a leading game publisher in Vietnam, on February 17, 2024. Within four days, the game achieved remarkable results: it ranked NO.1 in the App Store charts in Vietnam, and generated 366 ads across four media platforms, reaching millions of potential users. How did Kỳ Nữ Hoàng Cung 2 achieve such success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to analyze the game’s advertising performance and reveal the […]

NBA Infinite is a sports game that simulates the real-life NBA basketball league. It was developed and published by Level Infinite, a Chinese game company that specializes in creating high-quality sports games. NBA Infinite was officially launched on February 17, 2024, after a successful pre-registration campaign that started on December 7, 2023. The game has received rave reviews from players and critics alike, and has achieved remarkable results in the global market. In this article, we will use the data and insights from AppGrowing, a leading advertising intelligence platform, to analyze how NBA Infinite used a smart advertising strategy to dominate the global sports game market.   01 NBA Infinite’s Impressive Performance in the App Store Charts One of the […]

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

Đại Chiến Tam Quốc is a popular strategy game that lets players experience the epic battles of the Three Kingdoms era in China. The game is developed and published by VTC Mobile, a leading mobile game company in Vietnam. The game has been updated to version V1.3.23, which introduces new features and improvements. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2024-01-22. But how did it manage to attract and retain so many players? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, a professional platform for mobile app marketing intelligence, to analyze the advertising performance of the game […]

Doomsday: Last Survivors is a strategy game that challenges players to survive in a post-apocalyptic world. The game was developed and published by IGG, a leading game company from China. It was released globally on March 15, 2023, after a successful pre-registration campaign that started on March 5, 2023. The game has been updated regularly, with the latest version being V1.26.1. The game has achieved remarkable results in terms of downloads, rankings, and revenue. According to AppGrowing, a professional mobile advertising intelligence platform, Doomsday: Last Survivors has created 109,281 ads in total, covering 50 areas and 15 media. The game has also ranked in the top 10 of the Google Play charts in 28 countries, including Malaysia, where it reached […]

Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]