Hiệp Khách Chi Ca is a massively multiplayer online role-playing game (MMORPG) that takes players to a fantasy world of martial arts and adventure. The game was released by VGP, a leading game publisher in Vietnam, in November 2023. In just two months, it has become the top game in the country, ranking NO.1 in the App Store charts as of 2024-01-15. How did Hiệp Khách Chi Ca achieve such a remarkable feat in a crowded and competitive market? What are the secrets behind its advertising success? In this article, we will use the data and insights from AppGrowing, a global advertising intelligence platform, to reveal how Hiệp Khách Chi Ca used data-driven marketing to reach and engage its target […]

YouTube is one of the most popular and influential online platforms in the world, with over 2 billion monthly active users and over 500 hours of video uploaded every minute. For mobile game developers and publishers, YouTube is a vital channel to reach and engage potential players, as well as to showcase their games’ features and quality. However, with so many competitors and options, how can they stand out and optimize their advertising strategies on YouTube? This is where AppGrowing, a leading ad strategy analytics platform, comes in handy. AppGrowing provides comprehensive and real-time data and insights on mobile game ads across various channels, including YouTube. By using AppGrowing, mobile game marketers can discover the latest trends, best practices, and […]

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

Facebook is one of the largest and most popular social media platforms in the world, with over 2.9 billion monthly active users as of the third quarter of 2023. For mobile game developers and publishers, Facebook is also a powerful and effective channel to reach and engage potential players, as well as to monetize their games through ads. However, with the increasing competition and complexity of the mobile gaming market, it is not easy to create and optimize successful ad campaigns on Facebook. That’s why AppGrowing, the leading ad strategy analytics platform for mobile games, is here to help. AppGrowing is a comprehensive and reliable tool that provides insights and analysis on the ad performance and strategies of thousands of […]

Spider Fighting: Hero Game is a popular action game that lets players become a spider hero and fight against various enemies and bosses. The game was published by Zego Studio, a publisher from Vietnam, and has been updated to version V2.3.0 recently. Source: AppGrowing Spider Fighting: Hero Game has achieved remarkable success in the global market, thanks to its smart advertising strategy. In this article, we will use AppGrowing, an international marketing consultant, to analyze the advertising intelligence data of the game, and reveal how it managed to dominate the action game market with its ads.   01 Spider Fighting: Hero Game’s Ad Volume and Ad Format   According to the data monitored and collected by AppGrowing, Spider Fighting: Hero […]

Tây Du VNG: Đại Náo Tam Giới is a Role Playing game based on the classic Chinese novel Journey to the West. It was published by VNG, a leading game publisher from Vietnam. It started pre-registration on 2023-10-30 and was officially launched on 2023-11-11. The latest version is V1.3.39. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2023-11-26. It also entered the Top 10 in as well. How did it manage to do that? What are the secrets behind its advertising strategy and performance? Source: AppGrowing In this article, we will use AppGrowing’s data and insights to reveal the answers. AppGrowing is a professional mobile marketing intelligence platform that provides […]

Here is AppGrowing's analysis of the global mobile App advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In October, both ad volume and app volume remained high. The peak of ad volume appeared in week 4, which was over 3M. App volume showed an increasing trend, which was over 30k in week 5. Creative volume was stable, over 700K every week, including nearly 1M in week 4. The single day peaks for both Ad Volume and App Volume occurred in the latter period of the month. October 31st had 1.81M+ ad volume and 30K App volume. Regionally, the Top 3 regions in ad volume for the […]