The open-world game Infinity Nikki by Papergames has launched in multiple regions globally. According to Papergames reports, Infinity Nikki garnered over 30 million global pre-registrations before its release. This article leverages data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy Overview Based on AppGrowing data, Infinity Nikki has deployed 724 ads across 29 regions and 9 advertising platforms. Over the past week, it ran 273 ads, with the daily peak occurring on October 21, when ad placements exceeded 198. Rewarded video ads dominated, accounting for over 44% of total ads, followed by in-feed ads at over 32%. Regarding ad format, Infinity Nikki primarily relied on video, which comprised more than 88% of […]

      According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据（CNG）, SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

Tencent’s subsidiary Miniclip recently announced a $1.2 billion acquisition of Easybrain from Embracer Group, with the deal expected to close in early 2025. Miniclip, which joined Tencent in 2015 as a pioneer in the global casual gaming sector, has not only made significant progress in casual sports games but has also acquired over a dozen studios in recent years, greatly expanding Tencent’s footprint in the international casual gaming market. The acquired company, Easybrain, is a top-tier developer in the casual puzzle genre, specializing in Sudoku, crossword, and jigsaw puzzle games. Just recently, Easybrain announced that its mobile games have surpassed 2 billion downloads, cementing its position in the global gaming market. At first glance, the acquisition appears to be a […]

Archero 2, the sequel to Archero, has demonstrated impressive performance in the Hong Kong, Macau, and Taiwan regions, breaking into the top three on the iOS gaming revenue charts in all three markets. This article analyzes its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Campaign Overview According to AppGrowing, Archero 2 has launched a total of 1,844 ads on iOS across 36 regions and 7 advertising platforms. In the past week alone, the game rolled out 1,143 ads, with the daily peak occurring on November 22, when over 1,100 ad groups were deployed in a single day. The majority of these ads were in-feed ads, accounting for more than 92%. The strength of […]

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

Age of Empires Mobile, an SLG game published globally by Tencent's Level Infinite, made a remarkable debut by reaching the top of the iOS free game charts in 57 countries and regions on its launch day. This article leverages data from AppGrowing to analyze the advertising strategies behind its success and uncover the reasons for its strong performance. Advertising Strategy According to AppGrowing, Age of Empires Mobile has launched 14,821 ads across 43 regions and 10 advertising platforms. Over the past month alone, it released 5,212 ads, with the highest daily ad volume recorded on October 23, surpassing 2,100 placements. The campaign predominantly utilized in-feed ads, accounting for over 75% of the total. The seamless integration of in-feed ads into […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for October 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In October 2024, shopping, finance, and Tools apps continued to lead the app advertising landscape in terms of app count. However, in terms of the share of newly launched apps, the leading categories were food & drink and health & wellness categories. Entering the year-end promotional period, overall ad volume for shopping apps surged, surpassing 5 million ad groups. Ranking second to fifth in ad volume were food & drink, entertainment, Tools, and finance categories. Regarding ad formats and video lengths, image-based ads saw an increased share this month, […]

Tik Tap Challenge is a casual game published by XGame Global. In the past month, the game has achieved over 16.58 million downloads on Google Play. This article will analyze its advertising strategy based on AppGrowing data, highlighting the factors behind its success. Advertising Strategy According to AppGrowing data, XGame Global’s Game Tik Tap Challenge has launched a total of 1,219 ads across 48 regions and 9 advertising platforms. In the past month alone, 1,208 ads were deployed, with a peak daily ad count on November 7, when ad volume exceeded 770. The majority of ads are rewarded video ads, comprising nearly 85% of all ads. Rewarded video ads provide users with the option to watch ads in exchange for […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart. This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms. Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads. The primary format is in-feed ads, making up nearly 70% of placements. The benefit of in-feed ads is their seamless integration into users' browsing […]