In recent years, a consensus in the marketing industry has been that media buying have become increasingly complex. Under the economic downturn, the "massive advertising" strategy gradually lost its charm. When it comes to game marketing and advertising, the industry has returned to a more pragmatic approach. Refinement and long-term operation requirements soared.
AppGrowing Pro Plan, which aggregated advanced features such as Marketing Calendar, 3s Opening Lines, Subscription Reports, Similar Creatives, and more, is released as a Comprehensive Global Mobile Advertising Analysis Solution. This is a professional solution for advertising creative production teams and senior personnel in marketing departments, providing more accurate and detailed data analytics and market insights.
In the face of market changes and upgraded advertising techniques today, it may be challenging for ad managers and producers alone to meet the demands. For mobile game and app developers, professional market intelligence and analysis is essential for making decisions on product and advertising strategies.
The timeliness and accuracy of capturing ad intelligence on the market and competitors determine the effectiveness of market analysis. Unfortunately, many of the ad intelligence analysis tools available today are mostly focused on specific creative production.
To rescue marketers and analysts from a sea of cumbersome and disorganized data, AppGrowing has introduced Subscription Reports. Pro Plan users will be able to review the weekly data reports of subscribed products in the dashboard, easily monitoring and analyzing the data. Other roles in the team, such as designers and optimizers, will also be able to check the reports, keeping the information in sync with less time cost.
In addition, the Inspiration Library is a new feature of AppGrowing for more efficient team collaboration. Users could collect reference-worthy content on other websites for sharing and managing in the cloud.
As mentioned before, long-term and refined marketing is considered to be increasingly important. Developers should adopt different advertising strategies according to the different stages of the product's life cycle. The new feature of AppGrowing Pro Plan, Advertising Stage Analysis, helps advertisers to analyze the stages of competitors' campaigns, such as the warm-up period, the ramp-up period, the steady-state period, etc.
Together with the previously launched Lab features such as Game Pre-register Calendar, Pre-register Pages, CPM Trends, Market Trends, etc., AppGrowing Pro Plan integrates advanced features such as Marketing Calendar, 3s Opening Lines, Subscription Reports, Similar Creatives, Advertising Stage Analysis, Pro Plan, etc. Pro Plan has covered most daily needs of market analysts, which helps to improve the efficiency of market data collection, organization, and analysis, as well as increases the transparency and responsiveness of the advertising and marketing team.
AppGrowing will continue to provide more professional and refined analysis of global mobile advertising from data and market perspectives in the future.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.