AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Data Reports
Data Reports

Sep 2023 Global Mobile App Advertising Review - Shop Apps Heavily Advertised for Shopping Festivals

Here is AppGrowing's analysis of the global mobile App advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   The ad volume and app volume peaked in late September, with Week 4 and Week 5 ad volume approaching 1.80M+ and app volume exceeding 15K. Creative volume showed a growing trend, except for Week 1, the rest of the weekly data are more than 600K. The highest single-day ad volume and app volume occurred on September 22, with the former exceeding 1.02M and the latter at 16,099, a significant increase compared to August. By region, the Top 3 in terms of ad volume are North America, Southeast Asia and […]

2023年10月25日 0Comments 1489Browse 0Like App Growing Global Read more
Data Reports

September 2023 Global Mobile Game Advertising Review - Habby Advertised Heavily with the Newly Released SOULS

Here is AppGrowing's analysis of the global mobile game advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   From the overall trend, the weekly ad volume of mobile games in September 2023 remained in the range of 1M~1.5M, of which Week 4 was the most, reaching 1.46M. App volume showed a growing trend, with Week 4 and Week 5 exceeding 15K. Creative volume was relatively stable, basically above 450K. In terms of single-day data, the peaks of ad volume and app volume appeared in the latter part of the month, with both being the highest on September 24, at 770K+ and 12,378 respectively, a slight increase from […]

2023年10月24日 0Comments 2141Browse 0Like App Growing Global Read more
Data Reports

August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play

Here is AppGrowing's analysis of the global mobile App advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In August 2023, App Volume was 21,765, a decrease of 13.8% compared to July. Ad Volume was 3.48M+. Ad Creative Volume was 1.22M+, down 21.7% YoY. Ad Volume and App Volume were concentrated in the latter half of the month, though the peak single-day numbers for both occurred on August 3, with over 920K million ads and 13,557 Apps. On a weekly basis, App Volume stayed at 80K+ per week, with Week 1 approaching 120K. Weekly Ad Volume trended significantly downward, with a peak of over 1.60M in Week […]

2023年9月21日 0Comments 1792Browse 0Like App Growing Global Read more
Data Reports

August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off

According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In terms of the proportion of the two, Chinese developers remained steadily heavy advertising, occupying 4 seats among the Top 10 Developers. Here is AppGrowing's analysis of the global mobile game advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In August 2023 the App Volume was 19742, down 13.3% MoM. The Ad Volume was 2.9M+ and Creative Volume was 770K+, down 27.8% from July. From a single day perspective, the peaks of Ad Volume and App Volume appeared in Week 1, with August 3rd being the highest of […]

2023年9月20日 0Comments 2054Browse 0Like App Growing Global Read more
Regional Analysis

Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns

Vietnam is one of the most important and promising mobile game markets in Southeast Asia and even the world. According to Statista, the Vietnamese mobile game market revenue will reach $700M in 2023. The H1 2023 Global Mobile Game Advertising Report by AppGrowing points out that Vietnamese developers have made the Top 3 in both Game App Volume and Ad Volume. For mobile game developers and marketers, it's critical to follow the trends of Vietnam market, especially the ad campaigns of Vietnamese developers and publishers.   01 Amanotes: The Leading Vietnamese Publisher in Music & Hyper-Casual Mobile Games   Amanotes is the largest music mobile game publisher in Southeast Asia. The Vietnamese company specializes in creating and publishing interactive music […]

2023年8月25日 0Comments 3342Browse 0Like App Growing Global Read more
Data Reports

July 2023 Global Mobile App Advertising Review - Chinese Developers Took 8 of Top 10

Here is AppGrowing's analysis of the global mobile App advertising markets in July 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Like the mobile games, in July, both the Ad and App volume of global non-game Apps declined. Overall, App volume in July 2023 was 25,248, a decrease of 6.63% compared with June. Ad volume was 3.82M+, a significant drop of 31.26% MoM. On the contrary, ad creative volume kept growing at 1.56M+, up 12.47% compared to June. The peak of ad and app volume appeared in the late July, with the highest ad volume and app volume on July 24th, with the former exceeding 930K and the latter being […]

2023年8月22日 0Comments 2011Browse 0Like App Growing Global Read more
Data Reports

July 2023 Global Mobile Game Advertising Review - Matchingham Games & Playrix Held on to the Top

Compared with the gradually rebounded H1 2023 ad market, the first month into H2 saw an overall downward trend in global mobile game advertising, with publisher's intention to advertise weakening. According to AppGrowing, the volume of ad and app of global mobile games decreased significantly in July, with the former dropping by 14.4% MoM. However, leading publishers and games were not seriously affected, and continued heavy advertising. Matchingham Games, Playrix, Lilith Games, IGG, NetEase, and other well-known publishers having games in the Top 15 by ads. For pre-registrations, a number of mobile games from China made the list, such as XD Games' 《鈴蘭之劍:為這和平的世界(Sword of Lily of the Valley: For This Peaceful World)》. Here is AppGrowing's analysis of the global mobile […]

2023年8月16日 0Comments 1961Browse 0Like App Growing Global Read more
Data Reports

H1 2023 Mobile Game Global Advertising Report - AppGrowing

The first half of 2023 has passed. Compared with the contraction of advertising volume and the caution of advertisers in Q1, the mobile game advertising market showed a positive trend in Q2. Both ad volume and game app volume had obvious growth. Globally, after the downturn in Q1, ad volume and game app volume have been growing since March. The MoM growth rate of ad volume from March to May exceeded 20%, showing that advertisers' confidence has returned. To assist mobile game practitioners to comprehensively understand the changes in the global market, AppGrowing officially released the H1 2023 Mobile Game Global Advertising Report, which provides a thorough and systematic analysis of the global mobile game advertising trends, key categories, key […]

2023年8月4日 0Comments 3141Browse 0Like App Growing Global Read more
Data Reports

June 2023 Global Mobile App Advertising Review - SHEIN Won No.1 as the Most Advertised Developer

Here is AppGrowing's analysis of the global mobile App advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, App Volume in June 2023 was 27,042, up 5.9% compared to May. Ad Volume was 5.57M+, up 50.9% MoM, indicating intensified competition in June. Creative Volume was 1.39M+, up 7.2% over May. Ad Volume and App Volume peaked at a later period, though the competition on June 9 was quite fierce. The highest single-day Ad Volume appeared on June 9, exceeding 1M and the peak of App Volume appeared on June 26, at 14735. The trend shows that App Volume started to grow significantly from Week 2 and […]

2023年7月13日 0Comments 1944Browse 0Like App Growing Global Read more
Data Reports

June 2023 Mobile Game Review-Moonton & ByteDance New Games Kick Off Pre-registration Advertising

Here is AppGrowing's analysis of the global mobile game advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, the global mobile advertising market continued its growth trend in June. Compared to May (May 2023 Review), the increase in ad volume, app volume, and creatives volume decelerated. The app volume in June 2023 was 24,774, a 3.5% MoM increase, slightly less than in May. Ad volume was 4.13M, a 10.8% MoM increase, and creatives volume was 1.08M+, up 4% MoM. Both ad and app volume peaked in the early days, with the highest number of ads and apps on June 2, at 870K+ and 12,723 respectively. The […]

2023年7月11日 0Comments 2717Browse 0Like App Growing Global Read more
1…45678
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Tiles Survive! | AppGrowing July 2025 Non-gaming App Advertising Review Advertising Strategy Analysis of ジョジョの奇妙な冒険 オラオラオーバードライブ | AppGrowing July 2025 Mobile Game Advertising Review Advertising Strategy Analysis of Last Z: Survival Shooter | AppGrowin Advertising Strategy Analysis of Free Fire | AppGrowing
Advertising Strategy Analysis of Free Fire | AppGrowingMerge Cooking® 模拟游戏出海广告策略深度拆解|AppGrowingAdvertising Strategy Analysis of Last Z: Survival Shooter | AppGrowinJuly 2025 Mobile Game Advertising ReviewAdvertising Strategy Analysis of ジョジョの奇妙な冒険 オラオラオーバードライブ | AppGrowingFree Fire 联动火影忍者,冒险游戏广告投放策略拆解 | AppGrowing
How Dream11 फैंटसी क्रिकेट ऐप Hit a Six with Its Ad Campaign - A Case Study by AppGrowing Merge Mansion | Mobile Game Ad Analysis Đấu Thần Tuyệt Thế - MMORPG Game with Stunning Graphics, Gameplay & Advertising Aether Gazer - Anime Game Advertising Intelligence Analysis by AppGrowing Misleading Ads of Gardenscapes|3 Billion Revenue! Advertising Strategy Analysis of KAIJU NO. 8 THE GAME | AppGrowing
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.