Zen Match is a mobile puzzle matching game developed by Good Job Games. In this report about ads in games, AppGrowing analyzes the marketing strategy of Zen Match, including their advertising techniques and top-performing creatives. 1. Basic Information of Zen Match App Name: Zen Match Category: Puzzle Game Tags: Matching Developer: Good Job Games Worldwide Release Date: Nov 2020 Total ads as of today: 16,627 Check More Information about this game 2. Overall Advertising Trends of Zen Match We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-19 ~ 2022-04-19 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 63.07%. In terms of ad creative type, Fullscreen Video accounts for 74.62%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Zen Match's proportion of networks impressions is placed as: This game uses Unity Ads and Meta Audience Network for advertising the most. Unity Ads 27.77%, Meta Audience Network 25.64%, Admob 17.38%, Facebook 10.62%, Instagram 8.37%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Zen Match In this section, We're going to take a look at the current top-performing creatives for for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that most of these ad creatives show how to play the puzzle game, also some of them challenge players, like "Can you do better?", stimulating players' winning spirit. In conclusion The above is the intelligence of ads in games analysis of Zen Match. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as […]
Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives. 1. Basic Information of Merge Mansion App Name: Merge Mansion Category: Puzzle Game Tags: - Developer: Metacore Games Oy Worldwide Release Date: Sep 16, 2020 Total ads as of today: 9,039 Check More Information about this game 2. Overall Advertising Trends of Merge Mansion We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-18 ~ 2022-04-18 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type, Fullscreen Video accounts for 61.98%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.81%, Admob 18.44%, Facebook 16.70%, Unity Ads 13.86%, Instagram 12.02%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Merge Mansion In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and Mystery, which arouse users' […]
Evony: The King's Return is a free online game developed by TG Inc. In this mobile game ad report, AppGrowing analyzes the marketing strategy of Evony: The King's Return, including their advertising techniques and top-performing creatives. 1. Basic Information of Evony: The King's Return App Name: Evony: The King's Return Category: Strategy Game Tags: War Developer: TG Inc. Worldwide Release Date: May 6, 2009 Total ads as of today: 92,135 Check More Information about this game 2. Overall Advertising Trends of Evony: The King's Return We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-05 ~ 2022-04-05 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 46.99%, and In-Feed accounts for 28.26%. In terms of ad creative type, Fullscreen Video accounts for 51.87%, and Vertical Video accounts for 20.33%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-06, Evony: The King's Return's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.62%, Admob 18.02%, Facebook 15.97%, Instagram 14.99%, Messenger 14.84%. Source: AppGrowing 3. Top 3 Mobile […]
Bingo Blitz is a freemium online board and card game developed by Playtika Santa Monica. In this mobile game ad report, AppGrowing analyzes the marketing strategy of Bingo Blitz, including its advertising techniques and top-performing creatives. 1. Basic Information of Bingo Blitz App Name: Bingo Blitz Category: Board Game Tags: Board Developer: Playtika Santa Monica. Worldwide Release Date: Aug 9, 2012 Total ads as of today: 13,542 Check More Information about this game 2. Overall Advertising Trends of Bingo Blitz We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-01 ~ 2022-04-01 Advertising Format & Creative Type From the ads format, In-Feed accounts for 52.91%, and Rewarded Video accounts for 31.32%. In terms of ad creative type, Vertical Video accounts for 38.31%, and Fullscreen Video accounts for 38.00%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-02, Bingo Blitz's proportion of networks impressions is placed as: This game uses Facebook and Meta Audience Network for advertising the most. Facebook 23.72%, Meta Audience Network 23.46%, Instagram 20.90%, Messenger 20.13%, Admob 7.33%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives […]
Kiss of War is a mobile war strategy game developed by tap4fun. In this mobile game ads report, AppGrowing analyzes the marketing strategy of Kiss of War, including their advertising techniques and top-performing creatives. 1. Basic Information of Kiss of War App Name: Kiss of War Category: Strategy Game Tags: War Developer: tap4fun Worldwide Release Date: Dec 18, 2019 Total ads as of today: 4,323 Check more information about this game 2. Overall Advertising Trends of Kiss of War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of […]
Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies To get the full report of the Mobile Gaming Market In Latin America, please download it Here. 1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]
when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world. How to capture the full mobile games marketing opportunity in Southeast Asia? In this post, we will take a look at major industry trends of mobile games in SEA, as well as local marketing strategies. Table of Contents: 1. Overview of Southeast Asia 2. Mobile Games in Southeast Asia 3. Local Marketing Strategies To get the full report of Mobile Games Marketing In Southeast Asia, please download it Here. 1. Overview of Southeast Asia Among the regional economic entities, Southeast Asia ranked No. 5 globally. The GDP would keep growing smoothly from the estimated year of 2016 till 2026. The amount of […]
With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.
A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers.
Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.