AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Data Reports
  3. Monthly Report
  4. This article

November 2024 Mobile Game Advertising Review:Infinity Nikki Surpasses 30 Million Global Pre-Registrations

2024年12月13日 1158Browse 0Like 0Comments

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.

In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots.

Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month.

In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place.

Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this month. The most common video duration continues to fall within the 16-60 second range.

01.Top Mobile Game Developers & Mobile Games

According to AppGrowing, the Top 30 mobile game developers by ad spending list saw last month’s leader, Century Games, drop to 10th place, while SayGames reclaimed the top spot. The top five positions this month are dominated by publishers focused on casual games, including two Chinese companies.

In the Top 30 product ad rankings list, Whiteout Survival dropped to second place, with a 52.8% month-over-month decrease, while ad-heavy MONOPOLY GO! returned to the top spot, albeit with a modest 1.61% month-over-month growth. Notably, the Mahjong-themed match-3 game Vita Mahjong saw a 29.28% increase in ad volume, climbing steadily to third place on the list.

Habby’s Capybara Go! remains in the Top 30 for advertising but has entered a stabilization phase since its launch, resulting in an 11% month-over-month decrease in ad volume.

02.Top Download & Pre-registering Games

On the November Google Play Downloads chart, lightweight and mid-core genres continue to dominate. The newly launched Pokémon TCG Pocket swept multiple global markets, amassing 16.57 million downloads and securing fourth place on the chart. According to third-party data, the title has generated over $200 million in revenue within its first month of launch.

Based on month-over-month download growth, the global version of 白荆回廊, published by NEOCRAFT LIMITED, ranked third, while NetEase’s Justice Online Mobile secured the 14th spot.

In the pre-registration rankings, Archero 2, the sequel to the globally popular Archero, launched a large-scale pre-registration campaign. It secured third place on the App Store pre-registration chart and fourth on Google Play. The game has already launched in several regions, including Hong Kong, Macau, Taiwan, and South Korea, where it has entered the top of the iOS game grossing charts.

Infinity Nikki, the highly anticipated open-world dress-up game by Papergames, ranked ninth on the App Store pre-registration chart and eighth on Google Play. According to official reports, global pre-registrations for the game have exceeded 30 million, with over 5 million followers across its official social media channels. The game launched globally on December 5th.

03.Habby Global Advertising Layout

Habby has been active recently. In October, it launched the MUD Roguelike Capybara Go! globally, while also rolling out Archero 2 in multiple regions. The latter was released in Hong Kong, Macau, and South Korea on November 19th.

According to the “Top Publishers” feature from AppGrowing, Habby’s Top 7 ad regions in November were Hong Kong, Taiwan, South Korea, Macau, the U.S., Singapore, and France.

Hong Kong, Macau, Taiwan, and Japan-Korea markets have consistently been key for Habby. Third-party data reveals that nearly 80% of revenue(excluding mainland China) for Capybara Go! comes from Taiwan, Japan, and Korea. Similarly, Archero 2 derives 70% of its revenue from Taiwan, Hong Kong, and South Korea.

In terms of ad spend, Capybara Go! remains Habby’s top priority. As a recently launched game, it is still in its growth phase. Meanwhile, Archero 2 has not yet launched globally, so promotional resources are predominantly allocated to Capybara Go!.

However, Archero 2 has already surpassed Capybara Go! on iOS grossing charts in Hong Kong, Macau, and South Korea.

AppGrowing analyzed Archero 2’s advertising strategy and creatives in the Hong Kong, Macau, and Taiwan regions. During the pre-registration phase, the game only saw limited ad placements.

However, leading up to the launch, it collaborated with multiple KOLs for live streams to build hype. On launch day, Habby significantly increased ad spending, with daily ad volumes peaking at nearly 2,000 placements in the following days.

Creatives for Archero 2 focus on gameplay demonstrations, highlighting the thrill of mowing down enemies and the enjoyment of Roguelike progression.

For instance, The ad opens with a high-level character effortlessly clearing waves of enemies, delivering a sense of satisfying dominance. It then shifts to a low-level character progressing by defeating enemies, emphasizing the joy of growth. The roguelike card selection during upgrades highlights the diversity of progression paths. Finally, the ad returns to the high-level character dominating enemies, amplifying the thrill of power progression and enticing players to download.

Source: AppGrowing

MORE:

  1. August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In terms...
  2. SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing,...
  3. September 2024 Mobile Game Advertising Review:Whiteout Survival Topped the Advertising Rankings, Habby's New Game Started Its Ad Campaign The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50...
  4. Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25...
Tags: advertise mobile games Monthly Report
Last updated:2024年12月13日

weng, zitao

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
November 2024 Mobile Game Advertising Review:Infinity Nikki Surpasses 30 Million Global Pre-Registrations NetEase's MMORPG Justice Online Strategy Analysis | AppGrowing Unveiling the Success of Land Arcana: A Comprehensive Advertising Intelligence Report How Disney Speedstorm Conquered multiple gaming markets around the world A Single Game Drives 110% Revenue Growth, as Leniu Games Achieves Global Transformation in Just Three Years Word Surf - Word Game Advertising Intelligence Analysis by AppGrowing
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.