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Monthly Report

March 2025 Non-gaming App Advertising Review:Short Drama is Growing Rapidly, with 9 Chinese Publishers Enter Top 30

Here is an analysis of the global non-gaming App user acquisition marketing trends for March 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In March 2025, Shopping, Tools, and Finance remained the top three app categories by share of active ad campaigns in global markets, mirroring the trends observed in February. Notably, Tools reclaimed the top spot in terms of new app launches, accounting for 13.55% of all new entries, while Entertainment also saw strong momentum, surpassing the 10% mark. In terms of advertising volume, Shopping apps continued to dominate, with their total ad impressions increasing further. They were followed by Entertainment, Tools, Travel, and Life apps—suggesting a broader surge in ad […]

2025年4月11日 0Comments 136Browse 0Like weng, zitao Read more
Monthly Report

March 2025 Mobile Game Advertising Review:FunPlus’s Superhero-themed 4X Game is Gaining Momentum

The following analysis of mobile games marketing trends for March 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. According to AppGrowing, casual, puzzle, and casino games remained the top three categories by share of mobile games advertising in March. Among newly launched titles, casino games led the pack with 34.62% of all new ad campaigns, followed by casual games at 22.09%. In terms of ad volume, both casual and puzzle games saw more than 1.2 million ads deployed, ranking first and second respectively. Notably, action games overtook strategy titles to break into the top five. Video creatives continued to dominate ad formats, accounting for 74.93% of all ads, while image […]

2025年4月10日 0Comments 138Browse 0Like weng, zitao Read more
brief

IYAGAME's New 4X Game Lands of Jail Strategy Analysis | AppGrowing

Last month, IYAGAME launched pre-registration for its prison-themed simulation + 4X mobile game, Lands of Jail, across Hong Kong, Macao, Taiwan, Japan, and South Korea. According to AppGrowing’s "Top Pre-Register" ranking, the game secured 2nd place on the App Store and 1st place on Google Play, demonstrating strong pre-launch momentum. Advertising Strategy Analysis Advertising Performance Based on AppGrowing data, Lands of Jail has deployed a total of 2,355 ad creatives, spanning 35 regions and 6 ad platforms. The majority of ads are In-Feed, accounting for over 95% of the total. In terms of creative formats, images make up 51%, while vertical videos account for 46%, achieving a relatively balanced mix between static and video content. Advertising Volume Peaks The game […]

2025年4月3日 0Comments 207Browse 0Like weng, zitao Read more
Mobile Game Analysis

A Single Game Drives 110% Revenue Growth, as Leniu Games Achieves Global Transformation in Just Three Years

In the latest global revenue rankings for Chinese mobile game publishers released by Sensor Tower, Leniu Games made its debut at No. 27. Leniu Games has long been associated with aggressive user acquisition, but as the mobile internet dividend fades, the company has actively joined the sweeping wave of transformation. Globalization is one of the key themes of this transformation. However, in previous years, Leniu Games had little presence in the global market—until now, when a single title propelled it to No. 27 on the list. 01.Breaking New Ground with a Single Product I9: 인페르노 나인 (hereafter referred to as I9) was the key driver behind Leniu Games' recent success. Not only did it break into the fiercely competitive South […]

2025年4月3日 0Comments 130Browse 0Like weng, zitao Read more
Advertising Analysis

A Comprehensive Review of Chinese Novel Publishers

According to data from the China Audio-video and Digital Publishing Association, the overseas revenue of China's online literature industry reached RMB 4.35 billion in 2023, marking a year-on-year growth of 7.06%—a sharp decline from the 39.87% growth seen in 2022. Once a booming sector that attracted major players such as ByteDance and Xiaomi, the market is now showing clear signs of slowing down. As the industry enters a new phase, with the wheat separated from the chaff, which players are still vying for dominance in the global market? 01 | Beyond Infinity Technology (无限进制) Founded in 2020, Beyond Infinity Technology traces its origins back to STARY (星阅科技), which launched its global-facing novel app Dreame as early as 2018. To refine […]

2025年3月28日 0Comments 181Browse 0Like weng, zitao Read more
Data Reports

Data Report | 2024 Global Mobile Marketing Strategy Whitepaper

In 2024, the global mobile advertising market steadily advanced amidst challenges and opportunities. Publishers generally faced concerns over traffic and revenue due to the slowdown in global market growth. At the same time, their various attempts to break through this anxiety have given rise to new market trends. For mobile games, mini-games continued to gain traction, reshaping the existing landscape of the global mobile gaming market. The rise of W2A (Web to App) advertising, along with the further application of AIGC in both gameplay content and ad marketing, has provided publishers with new strategies to overcome traffic concerns. For non-gaming apps, the rise of short drama apps and AI applications contributed to an overall positive growth trend in the number […]

2025年3月21日 0Comments 162Browse 0Like weng, zitao Read more
Monthly Report

February 2025 Non-gaming App Advertising Review:New Short Drama App NetShort Ad Colume MoM +264.12%

Here is an analysis of the global non-gaming App user acquisition marketing trends for February 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In February 2025, the top three categories by share of active advertising apps in the global market were shopping, tools, and finance. However, the category with the highest share of newly launched advertising apps for the month was entertainment, while tools also accounted for over 10% of the total. In terms of advertising volume trends, shopping apps continued to be the main driver of ad spending, followed by entertainment, tools, travel, and finance. The travel category saw a significant increase in ad volume, entering the top five for the […]

2025年3月21日 0Comments 185Browse 0Like weng, zitao Read more
Monthly Report

February 2025 Mobile Game Advertising Review:SPGAME and 4399's New Games are Making a Strong Push

The following analysis of mobile games marketing trends for February 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this period's ranking of global mobile game advertising distribution by category, casual, puzzle, and casino games secured the top three positions. In terms of new apps, casino games led with a 31.76% share, followed by casual and arcade games. Additionally, adventure and puzzle genres also saw new ad proportions exceeding 10%. Casual and puzzle games continued to dominate in ad volume, claiming the top two spots, while RPGs reclaimed the third position on the leaderboard. Video remains the dominant ad format, accounting for 72.38% of all materials, with image ads making […]

2025年3月20日 0Comments 164Browse 0Like weng, zitao Read more
Monthly Report

January 2025 Mobile Game Advertising Review:Envoy's Advertising Spend Soaring By 4288.16%

The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three. Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%. Regarding ad volume, casual and puzzle games ranked first and second, with a small difference in their advertising volumes. Strategy games showed a significant increase in ad volume, surpassing simulation and RPG games to secure a spot in the top […]

2025年2月28日 0Comments 300Browse 0Like weng, zitao Read more
Mobile Game Analysis

How Did Tencent Games Perform Over The Past Year?

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

2025年2月21日 0Comments 390Browse 0Like weng, zitao Read more
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May 2025 Non-gaming App Advertising Review May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad Spending Exclusive Interview with Xtech: How to Launch an AI-powered App for the Global Market April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review
7.3 武汉 | 与 AppGrowing 相约社交出海破局者沙龙,抢占流量先机May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad SpendingAdvertising Strategy Analysis of KAIJU NO. 8 THE GAME | AppGrowing“派對不獸控”广告投放策略深度分析:如何通过信息流广告攻占休闲游戏市场 | AppGrowing角色扮演手游《MU Immortal》如何借力信息流和Meta Ads实现爆量投放 | AppGrowingMay 2025 Non-gaming App Advertising Review
August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off February 2025 Mobile Game Advertising Review:SPGAME and 4399's New Games are Making a Strong Push Light of Thel Surpassed HoYoverse to Become the Most Advertised iOS Game Short Video App: How to Deploy Operation & Advertising Strategies on A Global Basis? May 2023 App Ad Trends - Pinduoduo's TEMU Ranked in Top 10 Most Advertised App Exclusive Interview with Xtech: How to Launch an AI-powered App for the Global Market
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