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Mobile Game Analysis

A Single Game Drives 110% Revenue Growth, as Leniu Games Achieves Global Transformation in Just Three Years

In the latest global revenue rankings for Chinese mobile game publishers released by Sensor Tower, Leniu Games made its debut at No. 27. Leniu Games has long been associated with aggressive user acquisition, but as the mobile internet dividend fades, the company has actively joined the sweeping wave of transformation. Globalization is one of the key themes of this transformation. However, in previous years, Leniu Games had little presence in the global market—until now, when a single title propelled it to No. 27 on the list. 01.Breaking New Ground with a Single Product I9: 인페르노 나인 (hereafter referred to as I9) was the key driver behind Leniu Games' recent success. Not only did it break into the fiercely competitive South […]

2025年4月3日 0Comments 99Browse 0Like weng, zitao Read more
Advertising Analysis

A Comprehensive Review of Chinese Novel Publishers

According to data from the China Audio-video and Digital Publishing Association, the overseas revenue of China's online literature industry reached RMB 4.35 billion in 2023, marking a year-on-year growth of 7.06%—a sharp decline from the 39.87% growth seen in 2022. Once a booming sector that attracted major players such as ByteDance and Xiaomi, the market is now showing clear signs of slowing down. As the industry enters a new phase, with the wheat separated from the chaff, which players are still vying for dominance in the global market? 01 | Beyond Infinity Technology (无限进制) Founded in 2020, Beyond Infinity Technology traces its origins back to STARY (星阅科技), which launched its global-facing novel app Dreame as early as 2018. To refine […]

2025年3月28日 0Comments 135Browse 0Like weng, zitao Read more
Data Reports

Data Report | 2024 Global Mobile Marketing Strategy Whitepaper

In 2024, the global mobile advertising market steadily advanced amidst challenges and opportunities. Publishers generally faced concerns over traffic and revenue due to the slowdown in global market growth. At the same time, their various attempts to break through this anxiety have given rise to new market trends. For mobile games, mini-games continued to gain traction, reshaping the existing landscape of the global mobile gaming market. The rise of W2A (Web to App) advertising, along with the further application of AIGC in both gameplay content and ad marketing, has provided publishers with new strategies to overcome traffic concerns. For non-gaming apps, the rise of short drama apps and AI applications contributed to an overall positive growth trend in the number […]

2025年3月21日 0Comments 132Browse 0Like weng, zitao Read more
Monthly Report

February 2025 Non-gaming App Advertising Review:New Short Drama App NetShort Ad Colume MoM +264.12%

Here is an analysis of the global non-gaming App user acquisition marketing trends for February 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In February 2025, the top three categories by share of active advertising apps in the global market were shopping, tools, and finance. However, the category with the highest share of newly launched advertising apps for the month was entertainment, while tools also accounted for over 10% of the total. In terms of advertising volume trends, shopping apps continued to be the main driver of ad spending, followed by entertainment, tools, travel, and finance. The travel category saw a significant increase in ad volume, entering the top five for the […]

2025年3月21日 0Comments 147Browse 0Like weng, zitao Read more
Monthly Report

February 2025 Mobile Game Advertising Review:SPGAME and 4399's New Games are Making a Strong Push

The following analysis of mobile games marketing trends for February 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this period's ranking of global mobile game advertising distribution by category, casual, puzzle, and casino games secured the top three positions. In terms of new apps, casino games led with a 31.76% share, followed by casual and arcade games. Additionally, adventure and puzzle genres also saw new ad proportions exceeding 10%. Casual and puzzle games continued to dominate in ad volume, claiming the top two spots, while RPGs reclaimed the third position on the leaderboard. Video remains the dominant ad format, accounting for 72.38% of all materials, with image ads making […]

2025年3月20日 0Comments 128Browse 0Like weng, zitao Read more
Monthly Report

January 2025 Mobile Game Advertising Review:Envoy's Advertising Spend Soaring By 4288.16%

The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three. Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%. Regarding ad volume, casual and puzzle games ranked first and second, with a small difference in their advertising volumes. Strategy games showed a significant increase in ad volume, surpassing simulation and RPG games to secure a spot in the top […]

2025年2月28日 0Comments 264Browse 0Like weng, zitao Read more
Mobile Game Analysis

How Did Tencent Games Perform Over The Past Year?

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

2025年2月21日 0Comments 355Browse 0Like weng, zitao Read more
Mobile Game Analysis

Single Game Revenue Surpasses Genshin Impact—Is Merge-2 the New Solution for Casual Gam

In the latest edition of SensorTower’s Global Revenue Rankings for Chinese Mobile Game Publishers, Microfun has surpassed Papergames and 37 Interactive Entertainment, securing the sixth position on the list. This achievement is attributed to two of its merge games—Gossip Harbor: Merge & Story and Seaside Escape: Merge & Story. In November last year, these two games topped the global merge game revenue rankings, with Gossip Harbor even surpassing Genshin Impact, reaching Top 4 on the global mobile game revenue chart at the time. Earlier, AppGrowing conducted a follow-up report on Gossip Harbor. In brief, Gossip Harboris a Merge-2 (two-in-one) game that follows the classic cycle of “tap to generate items, merge items, complete orders, earn coins, renovate.” However, the game […]

2025年2月14日 0Comments 395Browse 0Like weng, zitao Read more
Mobile Game Analysis

An SLG Filled With "AI - generated beauties" Is Making Rapid Progress On The US iOS Best - selling Chart

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

2025年1月24日 0Comments 1038Browse 0Like weng, zitao Read more
Monthly Report

November 2024 Non-gaming App Advertising Review

Here is an analysis of the global non-gaming App user acquisition marketing trends for November 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In November 2024, shopping, tools, and finance categories ranked as the top three in terms of the share of active apps advertising. Notably, the tools category claimed the top spot for new app launches during the month. In terms of ad volume, with key events such as "12.12" approaching, shopping apps saw a substantial increase in overall ad placements, far surpassing other categories. The top 2-5 categories for ad volume were entertainment, tools, finance, and food & drink, respectively. In terms of ad creative formats, image-based materials continued to […]

2024年12月20日 0Comments 1161Browse 0Like weng, zitao Read more
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April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1) LTGAMES Expands into Short Dramas with Strategic Investment and Overseas Hiring
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察4月手游月报:益世界监狱题材SLG上线,腾讯网易重磅产品角逐海外
October 2024 Non-gaming App Advertising Review Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns Super Ludo Multiplayer Fantasy | Mobile Game Ad Analysis March 2025 Non-gaming App Advertising Review:Short Drama is Growing Rapidly, with 9 Chinese Publishers Enter Top 30 Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year ReelShort Overtakes TikTok in U.S. iOS Downloads. A Global Explosion in Short drama Marketing?
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