On March 27, 37 Interactive Entertainment launched a hybrid "simulation + 4X" mini-game, 時光大爆炸, in the Hong Kong, Macau, and Taiwan markets. This game has performed well in mainland China, having ranked among the top five best-selling WeChat mini-games. Currently, it has also broken into the top five free game rankings across Hong Kong, Macau, and Taiwan. This article will analyze its advertising strategy based on data from AppGrowing. Advertising Strategy Overview According to AppGrowing data, 時光大爆炸 has launched a total of 3,323 ads, spanning 12 regions and 8 advertising platforms. Ad Formats: In-Feed ads account for over 72% of the total, followed by Interstitial ads at over 10%. Ad Creatives: Image-based creatives dominate, making up over 54% of the total. […]

According to Sensor Tower data, as of the end of February, Whiteout Survival, the 4X strategy mobile game from Century Games, has surpassed $2 billion in cumulative global revenue. With the game's second anniversary approaching, this article will analyze its advertising strategy based on AppGrowing data, uncovering the key factors behind its success. Advertising Strategy Overview According to AppGrowing, Whiteout Survival has launched 425,176 ads across 54 regions and 17 advertising platforms. Playable ads dominate the strategy, accounting for over 55% of total placements. Rewarded video ads follow, making up more than 14% of the total share. HTML-based creatives are the most commonly used format, comprising over 68% of the ad materials. Ad Volume Peaks During the anniversary celebration, Whiteout […]