State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]