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The Most Advertised Mobile Games in the 1st Half of June | AppGrowing Ad Intelligence

2023年6月15日 187Browse 0Like 0Comments

AppGrowing is a professional global mobile advertising intelligence analysis platform, covering 50 countries and regions, collecting millions ad creatives, helping advertisers to track competitors' advertising strategies, analyze traffic trends, and improve mobile advertising performance. This article will analyze the Top 10 Most Advertised Games from June 1st to 14th 2023, based on the data from AppGrowing. The purpose is to provide reference and guidance for advertisers on mobile advertising marketing.

 

# Name Developer Ads
01 Braindom Braindom: Brain Games   Test Matchingham Games 25K
02 Lords Mobile Lords Mobile: Kingdom Wars IGG.COM 14K
03 Viking Rise Viking Rise IGG.COM 13K
04 1945 Air Force 1945 Air Force: Airplane games ONESOFT GLOBAL PTE. LTD. 12K
05 Honkai: Star Rail Honkai: Star Rail miHoYo 10K
06 जंगली रमी : रम्मी कैश गेम जंगली रमी : रम्मी कैश गेम Junglee Games IN Pvt Ltd. 9K
07 Braindom 2 Braindom 2: Brain Teaser Games Matchingham Games 8K
08 Evader Evader Michael Cornelis Martinus van Haalem 7K
09 Block Blast Adventure Master Block Blast Adventure Master Hungry Studio 7K
10 Royal Match Royal Match Dream Games, Ltd. 7K

 

 01 Developer Source Distribution

 

According to the table content, we can find that the top 10 games' developers mainly come from five regions: China, Turkey, Vietnam, UK and India. Among them, China occupies three seats, namely IGG's "Lords Mobile: Kingdom Wars" and "Viking Rise" and miHoYo's "Honkai: Star Rail". Turkey also has two seats, both of which are Matchingham Games' "Braindom: Brain Games Test" and "Braindom 2: Brain Teaser Games". Vietnam, UK and India each have one seat, namely ONESOFT's "1945 Air Force: Airplane games", Dream Games' "Royal Match" and Junglee Games' "जंगली रमी : रम्मी कैश गेम".

 

Junglee Rummy

Junglee Rummy

 

From the perspective of ad numbers, the total number of ads for these ten games is 100k, of which China contributed 38k (38.39%), Turkey contributed 33k (33.54%), Vietnam contributed 11k (11.98%), UK contributed 7k (7.17%), India contributed 9k (9.29%), and unknown region contributed 7k (7.53%).

 

02 Ad Volume Division

 

According to the table content, we can find that there is a significant difference in the number of ads between the top 10 games. We can divide them into three levels:

  • The first level: games with more than 20,000 ads, there is only one game, "Braindom: Brain Games Test", with a total of 25,513 ads.

 

Braindom

Braindom: Brain Games Test

 

  • The second level: games with 10,000 to 20,000 ads, there are four games, "Lords Mobile: Kingdom Wars" (14,680), "Viking Rise" (13,398), "1945 Air Force: Airplane games" (11,991) and "Honkai: Star Rail" (10,345).
  • The third level: games with less than 10,000 ads, there are five games, "जंगली रमी : रम्मी कैश गेम" (9,295), "Braindom 2: Brain Teaser Games" (8,057), "Evader" (7,535), "Block Blast Adventure Master" (7,382) and "Royal Match" (7,176).

 

03 Ad Platform Distribution

According to the table content, we can find that the most common advertising platforms for the top 10 games are as follows:

  • AdMob: 9 out of 10 games used AdMob platform, only "Block Blast Adventure Master" did not use it.
  • Facebook: 9 out of 10 games used Facebook platform, only "Evader" did not use it.
  • Messenger: 9 out of 10 games used Messenger platform, only "Evader" did not use it.
  • Instagram: 9 out of 10 games used Instagram platform, only "Evader" did not use it.
  • Meta Audience Network: 8 out of 10 games used Facebook (FAN) platform, only "Evader" and "1945 Air Force: Airplane games" did not use it.
  • Mintegral: 6 out of 10 games used Mintegral platform, namely "1945 Air Force: Airplane games", "Honkai: Star Rail", "Braindom 2: Brain Teaser Games", "Evader", "Block Blast Adventure Master" and "Royal Match".
  • AppLovin: 6 out of 10 games used AppLovin platform, namely "Braindom: Brain Games Test", "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games", "Evader" and "Royal Match".
  • Unity Ads: 6 out of 10 games used Unity Ads platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games", "Honkai: Star Rail", "Evader" and "Royal Match".
  • Pangle: 4 out of 10 games used Pangle platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games" and "Royal Match".
  • ironSource: 4 out of 10 games used ironSource platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games" and "Royal Match".

That's all for this article, hope it helps advertisers. If you want to know more about mobile advertising intelligence, please visit AppGrowing official website. Thank you for reading!

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Last updated:2023年6月15日

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