State of Survival: Zombie War | Mobile Game Ad Analysis

1. Basic Information of State of Survival: Zombie War

App Name: State of Survival: Zombie War

Category: Role Playing

Game Tags: Survival

Developer: FunPlus International AG

Worldwide Release Date: Aug 30, 2019

Total ads as of today: 16,526

Check More Information about this game

2. Overall Advertising Trends of State of Survival: Zombie War

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as:

This game uses Admob for advertising the most.

Admob 22.63%,

Facebook 15.04%,

Instagram 15.04%,

Meta Audience Network 14.94%,

Messenger 14.74%.

Source: AppGrowing

3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or she suddenly encounters a zombie attack. The protagonist immediately escapes, along the way to collect weapons and equipment, rescue companions, and finally drive to an open space, building a shelter so as to resist the zombie attack.

The advantages of these ads have a wide variety. Although the plots are similar, the scenarios are all different, which can be an excellent way to arouse the audience's interest and keep them motivated to watch their own ads instead of skipping them.

In conclusion

The above is the mobile game ads management intelligence analysis of State of Survival: Zombie War. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!

More intelligence on the mobile advertising market can be found on  AppGrowing.

The above-related advertising materials are from AppGrowing, which is only used for research and analysis. All Rights Reserved.