Age of Empires Mobile, an SLG game published globally by Tencent's Level Infinite, made a remarkable debut by reaching the top of the iOS free game charts in 57 countries and regions on its launch day. This article leverages data from AppGrowing to analyze the advertising strategies behind its success and uncover the reasons for its strong performance. Advertising Strategy According to AppGrowing, Age of Empires Mobile has launched 14,821 ads across 43 regions and 10 advertising platforms. Over the past month alone, it released 5,212 ads, with the highest daily ad volume recorded on October 23, surpassing 2,100 placements. The campaign predominantly utilized in-feed ads, accounting for over 75% of the total. The seamless integration of in-feed ads into […]

Honor of Kings, an MOBA game developed by Level Infinite, a leading Chinese publisher, has made significant waves in the mobile gaming industry. On June 20, Honor of Kings officially launched globally and quickly claimed the top spot on the iPhone game download charts in numerous markets including Canada, Indonesia, Malaysia, and the Philippines, while also securing the second place on the iPhone game download charts in the United States. Additionally, it reached the top 10 on the iPhone game download charts in Japan and South Korea. According to AppGrowing, a professional mobile advertising intelligence platform, Honor of Kings has generated a staggering 30500 advertisements across 50 regions and 15 different media platforms. In this article, we will analyze how Honor of Kings used smart […]