In the ever-evolving landscape of digital marketing, Facebook remains a titan, boasting over 2.8 billion monthly active users. This vast audience presents an unparalleled opportunity for mobile game developers to capture attention and drive engagement. AppGrowing’s ad intelligence from March 11 to April 9, 2024, offers a window into the strategies employed by 12,113 mobile games on this platform. 01 The Dominance of Creative Diversity These games utilized a staggering 552,975 ad creatives to produce 1,708,731 ads, underscoring the importance of creative diversity in capturing user interest. The sheer volume of creatives suggests a trend towards A/B testing to determine the most effective ad components, from imagery to copywriting. 02 Brain Who? Tricky Riddle Tests: A Case Study in Ad […]

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]

YouTube is one of the most popular and influential online platforms in the world, with over 2 billion monthly active users and over 500 hours of video uploaded every minute. For mobile game developers and publishers, YouTube is a vital channel to reach and engage potential players, as well as to showcase their games’ features and quality. However, with so many competitors and options, how can they stand out and optimize their advertising strategies on YouTube? This is where AppGrowing, a leading ad strategy analytics platform, comes in handy. AppGrowing provides comprehensive and real-time data and insights on mobile game ads across various channels, including YouTube. By using AppGrowing, mobile game marketers can discover the latest trends, best practices, and […]

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

Facebook is one of the largest and most popular social media platforms in the world, with over 2.9 billion monthly active users as of the third quarter of 2023. For mobile game developers and publishers, Facebook is also a powerful and effective channel to reach and engage potential players, as well as to monetize their games through ads. However, with the increasing competition and complexity of the mobile gaming market, it is not easy to create and optimize successful ad campaigns on Facebook. That’s why AppGrowing, the leading ad strategy analytics platform for mobile games, is here to help. AppGrowing is a comprehensive and reliable tool that provides insights and analysis on the ad performance and strategies of thousands of […]

Here is AppGrowing's analysis of the global mobile game advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In October, the overall trend of global mobile game advertising is positive. The ad volume is above 1.2M every week, with the most in Week 4, which is more than 1.8M. The App volume continues to grow, with the latter 3 weeks exceeding 20K. The creative volume is relatively stable, which is basically above 600K. In terms of single-day data, ad volume and app volume peaked in the latter half of the month, with the most on October 31, with 1.07M+ ads and 18,717 games respectively, a significant increase […]

Here is AppGrowing's analysis of the global mobile game advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   From the overall trend, the weekly ad volume of mobile games in September 2023 remained in the range of 1M~1.5M, of which Week 4 was the most, reaching 1.46M. App volume showed a growing trend, with Week 4 and Week 5 exceeding 15K. Creative volume was relatively stable, basically above 450K. In terms of single-day data, the peaks of ad volume and app volume appeared in the latter part of the month, with both being the highest on September 24, at 770K+ and 12,378 respectively, a slight increase from […]

If you are a mobile game developer or marketer, you probably know how important it is to keep an eye on your competitors and the industry trends. You want to know what kind of games, markets, formats, creatives, and strategies are working well on different channels and regions. You want to learn from the best practices and avoid the pitfalls. But how can you get access to such information? How can you analyze the data and gain insights that can help you optimize your own ad campaigns and improve your performance? In this article, we will use AppGrowing to analyze the mobile game ads on AdMob from 2023-07-25 to 2023-08-23. We will focus on the following aspects: The top three mobile […]