This is AppGrowing's monthly review of global mobile app media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile App Advertising   On the whole, in March 2023, the number of mobile apps advertised was 24,135, the number of mobile app ads in that month was 3,580,338, and the number of ad creatives was 1,337,002, all higher than February, reflecting a certain extent the rebound of the mobile apps’ investment in advertising. The peak of ad volume and number of apps being advertising in the month is on March 2. 82.32% mobile apps advertised less than 100 ads and 10.51% advertised 100～299. This month, Tools […]

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]

Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022.   01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]

Online global marketers know that Facebook is the essential media platform to attract traffic to apps or websites. In this guide, we’ll recommend several practical  Facebook adspy tools or ad finder chrome extensions and you'll discover how to use it. Turbo Ad Finder Myad Finder Ad Library Helper Facebook Ad Library App Growing Global 1.Turbo Ad Finder What is Turbo Ad Finder extension? Turbo Ad Finder is a free Chrome extension that helps you collect your competitors' ads. When people browse a competitor's ad on Facebook, the Facebook will intelligently recommend similar ads to visitors, and media buyers will be eager to collect the ads in their demand. So, the tool of Turbo Ad Finder will do what they need. It filters regular posts on Facebook and shows the Facebook ads solely. It’s quite simple to operate or utilize. Firstly, people need to access into the Chrome web store and search for that tool. Inserting the tool into the Chrome and getting Facebook to apply the Chrome extension. Users can explicitly view the Facebook ads in the banner. While closing it, the latest feeds are displayed formally. Drawbacks or Weaknesses of Turbo Ad Finder The function does apply whether your competitors have ads in the feed prior to clicking the Show Ads Solely button. In that case, you need to spend plenty of time on scrolling Facebook consecutively. For most advertisers, the prime priority is to formulate advertising strategies, manage accounts, analyze data, and promote product operation iterations rather than spending time on scrolling pages to track the competitor ads. You might as well try to cooperate with other more efficient advertising intelligence platforms to save time or transform from the executors to strategists.   2.Myad Finder What is Myad Finder extension? Myad Finder refers to a Chrome extension tool for filtering ads, and it’s quite simple to utilize. Users need to install the chrome extension. While accessing into the Facebook website and clicking the Show Ads Solely button, the machine will start collecting the ads. Clicking the Auto-Scroll button, the application will continue gather the ads. When users click Stop button, the restored new feeds will display formally. Limits of Myad Finder Myad Finder works the in the similar mode as the Turbo Ad Finder does. They both have the limits. Users must refresh in Facebook for multiple times to view the advertisement. Indeed, the tool involves the function of Auto Scroll & Gather Ads, it’s a bit better than the tool of Turbo Ad Finder. Moreover, the platform will display those ads based on the users’ activity while accessing the Facebook and other private information accompanied with clients in their accounts. That information may refer to the age, gender, location, or the devices customers prefer to utilize while accessing the Facebook. Demonstrating a few ads represent that even if the people scroll the Facebook page constantly throughout the day, they won't see the entire ads as expected. People need to use other ad analysis tools, which are not restricted by the Facebook ad principles, to accumulate more prime creatives. 3.Ad Library Helper What is an Ad Library Helper extension? The Ad Library Helper is an easy installation Chrome extension tool. As simple as the tools above, the distinction is that users can input the keywords to search for the creatives they desire. Accompanied with the demand, users could click the favorite button without refreshing the page anymore. What are the limits of Ad Library Helper? ● The search engine function is rudimentary and incomplete, and there are only a few regions，ad positions or delivery times to filter. ● Providing services among ten countries solely. Unfortunately, France, Japan, South Korea, Singapore, and Malaysia were out of the service. ● Only Facebook, Instagram, and Messenger are available to apply the extended function. Users cannot search for advertisements from other media. It would support if they combined other tools for the cross-channel analysis. ● The longest available period is 90 days. The advertisements for the same season prior year cannot be reviewed. ● No way to sort by popularity. There would be repetitive or inefficient operations via the tool. Executors need to look for number of advertisements with no likes or no interaction and find the best material from numerous ads. ● Minor features than the formal Facebook creative library. If the persons want various search filters and more extensive media ad data, they need to apply the function, which combined with other tools, to use. 4.Facebook Ad Library What is Facebook Ad Library? The ability of the Facebook's ad library is to preview the competitor’s ad data or statistics freely. […]

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Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.

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Gambling is illegal in most states of India, but there are games that can be played for real money. This article will introduce the top three games that pay real money in India.

App Growing Global analyzes the advertising of business simulation games based on the monitored ad data in 42 countries/regions. The data covers 22 global mobile ad platforms such as Facebook, YouTube, Admob, Unity Ads, ironSource, and Twitter.