At the end of June, YuYu Hakusho: Slugfest, a card-based RPG adapted from the classic anime IP YuYu Hakusho, opened pre-registration in several European markets including the UK, France, and Germany. The game is expected to officially launch later this year. This article analyzes its advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, YuYu Hakusho: Slugfest ran 5,491 ads across 19 regions and 7 ad platforms. The majority of these ads—98.67%—were in-feed formats, followed by rewarded video, though the latter accounted for less than 2%. In terms of ad creatives, image-based assets made up approximately 54%, while video creatives accounted for more than 45%, with landscape video representing over 34% and vertical video around 11%. Ad […]