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Mobile Game Analysis

Unveiling the Success of Land Arcana: A Comprehensive Advertising Intelligence Report

Introduction: Crafting a Winning Strategy   In the competitive realm of mobile gaming, the strategic positioning of a game’s advertising campaign can make all the difference. 『Land Arcana-ふしぎの大陸-』, a role-playing game (RPG) published by SPGAME, has demonstrated a masterful application of this principle. Through AppGrowing’s meticulous monitoring, we’ve distilled the essence of Land Arcana’s advertising triumphs, offering a blueprint for success in the digital marketing landscape. Source: 『Land Arcana-ふしぎの大陸-』   01 Overall Data Analysis: Targeted Impact   The advertising strategy of Land Arcana is a testament to the power of targeted marketing. With a staggering 14,332 ads created, spanning 4 regions and 8 media platforms, the game’s presence was impossible to ignore. The decision to focus on Japan—a market known […]

2024年3月19日 0Comments 1167Browse 0Like App Growing Global Read more
Data Reports

Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

2024年3月18日 0Comments 1914Browse 0Like App Growing Global Read more
Data Reports

miHoYo, Tencent, NetEase, and IGG Heavily Advertised, Top Developers from China Lead the New Year- Jan 2024 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]

2024年2月29日 0Comments 1868Browse 0Like App Growing Global Read more
Mobile Game Analysis

The Secrets Behind NBA Infinite’s Global Success: An Advertising Intelligence Analysis by AppGrowing

NBA Infinite is a sports game that simulates the real-life NBA basketball league. It was developed and published by Level Infinite, a Chinese game company that specializes in creating high-quality sports games. NBA Infinite was officially launched on February 17, 2024, after a successful pre-registration campaign that started on December 7, 2023. The game has received rave reviews from players and critics alike, and has achieved remarkable results in the global market. In this article, we will use the data and insights from AppGrowing, a leading advertising intelligence platform, to analyze how NBA Infinite used a smart advertising strategy to dominate the global sports game market.   01 NBA Infinite’s Impressive Performance in the App Store Charts One of the […]

2024年2月19日 0Comments 1968Browse 0Like App Growing Global Read more
Data Reports

Annual Report: 2023 Global Mobile Game Advertising Trends

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

2024年2月19日 0Comments 3313Browse 0Like App Growing Global Read more
Mobile Game Analysis

Đại Chiến Tam Quốc: How to Dominate the Strategy Game Market with Smart Advertising

Đại Chiến Tam Quốc is a popular strategy game that lets players experience the epic battles of the Three Kingdoms era in China. The game is developed and published by VTC Mobile, a leading mobile game company in Vietnam. The game has been updated to version V1.3.23, which introduces new features and improvements. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2024-01-22. But how did it manage to attract and retain so many players? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, a professional platform for mobile app marketing intelligence, to analyze the advertising performance of the game […]

2024年1月22日 0Comments 1517Browse 0Like App Growing Global Read more
Data Reports

SayGames defends success, NetEase and SPGame heavily advertised - Dec 2023 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]

2024年1月16日 0Comments 1761Browse 0Like App Growing Global Read more
Advertising Media Analysis

YouTube Mobile Game Advertising Trends and Tips from AppGrowing

YouTube is one of the most popular and influential online platforms in the world, with over 2 billion monthly active users and over 500 hours of video uploaded every minute. For mobile game developers and publishers, YouTube is a vital channel to reach and engage potential players, as well as to showcase their games’ features and quality. However, with so many competitors and options, how can they stand out and optimize their advertising strategies on YouTube? This is where AppGrowing, a leading ad strategy analytics platform, comes in handy. AppGrowing provides comprehensive and real-time data and insights on mobile game ads across various channels, including YouTube. By using AppGrowing, mobile game marketers can discover the latest trends, best practices, and […]

2023年12月19日 0Comments 2261Browse 0Like App Growing Global Read more
Mobile Game Analysis

Second in Pre-Registration Ads, NetEase's New PUBG-like Game Swords Globalization

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

2023年12月19日 0Comments 2637Browse 0Like App Growing Global Read more
Data Reports

SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

2023年12月12日 0Comments 2273Browse 0Like App Growing Global Read more
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