On April 22, Level Infinite’s FPS title Delta Force launched across multiple global markets.

The game is an officially licensed revival of the classic FPS IP Delta Force, and it shot to the top of the U.S. iOS free games chart on launch day.

This article uses AppGrowing data to analyze Delta Force’s advertising strategy.

Advertising Overview

According to AppGrowing, Delta Force has launched a total of 3,239 ads, spanning 56 regions and 10 ad platforms.

The majority of placements were in-feed ads, accounting for over 47%, followed by rewarded video ads, which made up more than 36%.

In terms of creatives, Delta Force focused heavily on video formats, which represented more than 75% of total ads. Vertical videos dominated, making up over 61%.

Advertising Peaks

The game began running ads as early as early March, with a steady increase in volume over time.

On April 22, the official launch date, ad volume surged dramatically, exceeding 1,000 active creatives.

Primary Ad Platforms

Delta Force prioritized Meta Ads as its core channel, which accounted for over 50% of total placements.
Google Ads followed closely, with a share of over 40%.

Conclusion

Through AppGrowing’s analysis of Delta Force’s advertising strategy, we can see a highly refined and diversified approach to user acquisition.

We hope this breakdown provides useful insights that can help you achieve greater success in your future advertising campaigns.