Metal Slug, the classic run-and-gun game from Japanese developer SNK, is one of the brightest stars of the arcade era. In August 2023, Metal Slug: Awakening, a licensed mobile game developed by TiMi Studio of Tencent from China, was officially released in Hong Kong, Macao & Taiwan of China, and Southeast Asia by Vietnamese NPH VNG. According to AppGrowing, Metal Slug: Awakening immediately topped Google Play and App Store game charts since its availability on August 22nd. Source: AppGrowing   01 Metal Slug's Maximum Reproduction and Innovative Gimmicks   Arcade games have been popular worldwide since last century, and there are two main ways in which they moved from the game halls to mobile phones. First, they continued to develop […]

On August 31st, the "Symbiosis" YouCloud Digital Growth Conference was successfully held in Guangzhou, China. Focusing on enterprise digital marketing, the conference gathered 30+ senior experts from industries such as e-commerce, short drama, and game to discuss the new path of future marketing trends, business growth, and eco-win. The conference attracted thousands of elites in mobile advertising and internet technology. At the same time, YouCloud officially announced its new brand identity "Dagital & Intelligence Leader", focusing on symbiosis, exploring the essence of marketing, and assisting enterprises in the new process of digital marketing. At the "Global Game Marketing and Growth Forum", AppGrowing collaborated with guests from Snapchat, Unity, Xsolla, YFCH, Google, etc., focusing on the new direction of global game […]

Metal Slug: Awakening is a role-playing game (RPG) based on the classic arcade shooter Metal Slug. It was developed by TiMi Studios, a subsidiary of Tencent Games, and published by VNG, a leading game publisher from Vietnam. The game was officially launched on August 20, 2023, after a month-long pre-registration period. It quickly became a hit in several regions, especially in Southeast Asia, where it topped the Google Play charts in eight countries. Source: AppGrowing How did Metal Slug: Awakening achieve such a remarkable success? What were the strategies and tactics behind its advertising campaign? In this article, we will use the data and insights from AppGrowing to reveal the secrets of Metal Slug: Awakening’s marketing success.   01 Metal […]

Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers. Source: AppGrowing   How Family Farm Adventure Dominated the Global Charts   According to the data monitored and collected by […]

Đấu Thần Tuyệt Thế is a MMORPG game that has taken the Vietnamese market by storm. It was officially launched on August 10, 2023, and has quickly risen to the top of the App Store charts in Vietnam. How did this game achieve such a remarkable success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing to reveal the answers. Source: AppGrowing   Đấu Thần Tuyệt Thế: A MMORPG Game that Delivers an Immersive Experience   Đấu Thần Tuyệt Thế is a MMORPG published by Vplay from Vietnam. The game features a fantasy world with rich lore, diverse races, and epic battles. The game boasts stunning […]

Compared with the gradually rebounded H1 2023 ad market, the first month into H2 saw an overall downward trend in global mobile game advertising, with publisher's intention to advertise weakening. According to AppGrowing, the volume of ad and app of global mobile games decreased significantly in July, with the former dropping by 14.4% MoM. However, leading publishers and games were not seriously affected, and continued heavy advertising. Matchingham Games, Playrix, Lilith Games, IGG, NetEase, and other well-known publishers having games in the Top 15 by ads. For pre-registrations, a number of mobile games from China made the list, such as XD Games' 《鈴蘭之劍：為這和平的世界(Sword of Lily of the Valley: For This Peaceful World)》. Here is AppGrowing's analysis of the global mobile […]

Published by VGP, Vietnam's first post-doomsday style MMORPG Kỷ Nguyên GenZ (Gen Z Era) was released on July 13th. According to AppGrowing, the game has topped App Store and Google Play and consistently stayed in the top 20 and top 10 of each download chart respectively. Massive advertising made it the most advertised Vietnamese developer in the last 30 days. Source: AppGrowing   01 Ultimate Niche: Cyberpunk Art of Kỷ Nguyên GenZ   If someone says that Vietnamese mobile MMORPGs are ruled by Chinese-fantasy theme, no one will doubt it. But that doesn't mean that other themes and art styles can't win. In recent years, more genres of MMORPGs have been born in Vietnam, and some of them have gained […]

Chiến Thần AFK is a hot anime-style RPG game that has been making waves in the mobile gaming market. The game features idle gameplay, rich content, and stunning graphics that appeal to fans of anime and RPG genres. The game was published by VNG, a leading game publisher in Vietnam, and was officially launched on June 19, 2023. Since then, the game has been using various advertising strategies and channels to promote its brand and increase its user base. In this article, we will use AppGrowing to analyze the advertising strategy and performance of the game. Source: AppGrowing   01 How Chiến Thần AFK Creates and Distributes Its Ads According to the data monitored and collected by AppGrowing, Chiến Thần […]

Authorized by South Korean developer Webzen and published by Vision Game, MU: Trứng Vàng Vô Hạn (Mu: Unlimited Golden Eggs) is the mobile game version of the classic PC game Mu Online. According to AppGrowing, after its release in Vietnam on July 3, the MMORPG immediately hit the No. 1 spot in Top Free and Top Grossing on Google Play and AppStore, and remained in the top 5 and top 10 respectively. Since its Pre-registration on June 13, the game had begun advertising campaign and scaled it after the official release.   01 Pre-registration and After-Launch Advertising Strategy of MU: Trứng Vàng Vô Hạn   Mu Online is a popular MMORPG in Vietnam. It was introduced in 2001 and is […]

Strategy games are one of the most popular genres in the mobile gaming market, attracting millions of players who enjoy building their own empires, managing resources, and competing with others. However, with so many strategy games available, how can a new game stand out and attract users? In this article, we will use AppGrowing, a mobile advertising and marketing intelligence platform, to analyze the advertising strategy of Ant Legion: For The Swarm, a strategy game published by Funtap, a publisher from Vietnam.   01 How Ant Legion: For The Swarm Dominated the Vietnam Market   Ant Legion: For The Swarm is a strategy game that simulates the life of ants in the wild. Players can collect different ants from all […]