In late November last year, NetEase's MMORPG Justice Online was launched in Hong Kong, Macau, and Taiwan, performing impressively and even breaking into the top three on Taiwan’s iOS game revenue charts. This article leverages data from AppGrowing to analyze its advertising strategies and uncover the reasons behind its success. Advertising Strategy Overview According to AppGrowing, Justice Online ran a total of 5,329 ads, covering 27 regions and 11 ad platforms. The majority of these were native ads, accounting for over 72% of the total. As for ad creatives, the game primarily relied on video formats, which made up over 59% of all materials. Ad Volume Peaks In late October last year, ad spending for Justice Online increased significantly, peaking […]

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

Harry Potter: Magic Awakened is a role-playing game that lets players create their own characters and explore the magical world of Harry Potter. The game is developed by Warner Bros. and Netease, publishers from the USA and China, and was officially launched on June 27, 2023. The game has received rave reviews from critics and fans alike, and has achieved impressive results in the global market. How did Harry Potter: Magic Awakened achieve such success? In this article, we will use AppGrowing to analyze the advertising intelligence of the game and reveal its secrets.   01 The Ads and Creatives of Harry Potter: Magic Awakened Source: AppGrowing According to the data monitored and collected by AppGrowing, Harry Potter: Magic Awakened […]