AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

Newly Released Garena Undawn Dominates Southeast Mobile RPG Market

2023年7月6日 2180Browse 0Like 0Comments

Garena Undawn is a Role Playing game that has taken the world by storm. It is published by Garena, a leading game developer and publisher from Singapore. And this game offers an immersive open-world survival experience with zombies, crafting, and co-op gameplay. The game was officially launched on 2023-06-27, after a successful pre-registration campaign that started on 2023-05-12. The latest version is V1.0.3.

Garena Undawn is a Role Playing game that has taken the world by storm.

Source: AppGrowing

How did Garena Undawn achieve such impressive results in such a competitive genre? What are the secrets behind its advertising intelligence and performance? In this article, we will analyze the data and content from AppGrowing  and reveal the key factors that contributed to Garena Undawn’s success, and how you can apply them to your own game marketing strategy.

 

01 Target the Right Markets with Localized Ads

 

One of the most important aspects of game marketing is to know your target audience and tailor your ads accordingly. Garena Undawn has done a great job in this regard, as it has created 6,782 ads in total, covering 19 areas and 10 media. According to AppGrowing’s data, Garena Undawn has focused on the Southeast Asian market, where it has a strong brand recognition and loyal fan base.

AppGrowing’s data shows that Garena Undawn has ranked NO.1 in Hong Kong & Taiwan of China, Indonesia, Malaysia, Philippines, Singapore, and Thailand on Google Play charts as of 2023-07-06. It has also entered the Top 10 in Macau of China.

These achievements demonstrate the effectiveness of Garena Undawn’s localized ads, which cater to the preferences and cultures of different markets. Some of the ads also use local languages or dialects, such as Bahasa Indonesia, Tagalog, or Hokkien.

Source: AppGrowing

By creating localized ads, Garena Undawn has increased its relevance and appeal to its target markets, and boosted its conversion rates and retention rates.

 

02 Optimize the Ads to Maximize Engagement

 

Another key factor that influences game marketing performance is the choice of ad formats and creatives. Garena Undawn has experimented with various ad formats and creatives to optimize its ad delivery and engagement.

From 2023-05-29 to 2023-07-06, Garena Undawn created 6,468 ads in total.

Source: AppGrowing

From 2023-05-29 to 2023-07-06, Garena Undawn created 6,468 ads in total, around 42.58% of which are in the form of Rewarded Video. Rewarded Video is a popular ad format that offers users incentives or rewards for watching an ad, such as extra lives, coins, or items. This format can increase user engagement and retention, as well as generate revenue for the game.

Around 42.58% of the game's ads are in the form of Rewarded Video and are mainly Video.

Source: AppGrowing

AppGrowing’s data also shows that Garena Undawn’s ad creatives are mainly Video, accounting for around 53.7% of its total ads. Video is a powerful ad format that can showcase the game’s features and gameplay in an attractive and dynamic way. Garena Undawn’s video ads are well-designed and produced, with high-quality graphics, sound effects, music, and voice-overs. Some of the video ads also use interactive elements or call-to-actions to encourage users to download or play the game.

Garena Undawn’s video ads highlight different aspects of the game, such as the open-world exploration, the zombie combat, the crafting system, the co-op mode, or the character customization. Some of the video ads also use storytelling techniques or emotional appeals to capture users’ attention and curiosity. For example, some of the video ads show how players can survive together with their friends or partners in a post-apocalyptic world.

Source: AppGrowing

By optimizing its ad formats and creatives, Garena Undawn has enhanced its ad performance and user experience.

 

03 Leverage the Best Media Platforms to Reach Your Audience

 

The last but not least factor that affects game marketing success is the selection of media platforms. Garena Undawn has leveraged various media platforms to reach its potential users and increase its exposure. AppGrowing’s data indicates that Garena Undawn has advertised mostly on AdMob, with a total of 44.38% ads. AdMob is a leading mobile advertising network owned by Google. It offers access to millions of users across different apps and games.

AppGrowing’s data indicates that Garena Undawn has advertised mostly on AdMob, with a total of 44.38% ads.

Source: AppGrowing

Garena Undawn has also advertised on other media platforms, such as Facebook Audience Network (FAN), Instagram and Messenger. These platforms are also popular and effective for game advertising, as they provide various ad formats, targeting options, analytics tools, and monetization solutions. By advertising on multiple media platforms, Garena Undawn has maximized its reach and visibility, as well as diversified its traffic sources and revenue streams.

 


*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.

Follow AppGrowing's social media accounts or register immediately at AppGrowing to learn more mobile advertising insights.

  • LinkedIn: @AppGrowing
  • Twitter:@AppGrowing
  • Facebook: @AppGrowing

MORE:

  1. Junglee Rummy Cash Game Online Dominates the Indian Card Game Market: Advertising Analysis by AppGrowing Junglee Rummy Cash Game Online is a popular card game app that offers exciting rummy cash games to players in...
  2. Mobile Games Marketing in Southeast Asia when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world.  How...
  3. Web3 RPG MU: Trứng Vàng Vô Hạn Prevail Over Vietnam - AppGrowing MU: Trứng Vàng Vô Hạn is a role playing game that combines fantasy, adventure and social elements. It was published...
  4. Pro Plan is Newly Released! More Insights & Analytics for More Efficient Advertising Campaign In recent years, a consensus in the marketing industry has been that media buying have become increasingly complex. Under the...
Tags: Indonesia Games Mobile Game Advertising RPG Southeast
Last updated:2023年7月31日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1)
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year从基建、方法论到文化出海,2025 年游戏出海有哪些隐藏机会点?AppGrowing 3 月海外小说作品 & 应用洞察LTGAMES Expands into Short Dramas with Strategic Investment and Overseas HiringLevel Infinite's New FPS Game Delta Force Strategy Analysis | AppGrowingHABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
Sialia Games’ New MMORPG 救世者之樹:新世界 Strategy Analysis | AppGrowing A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review] Real Money Gaming: The Trending Game in India Sep 2023 Global Mobile App Advertising Review - Shop Apps Heavily Advertised for Shopping Festivals September 2024 Non-gaming App Advertising Review The Secrets Behind the Success of Duet Cats: Masterful Advertising Strategies and That Music and Cat Combination Gameplay
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.