Recently, Joy Net Games’s new RPG 不休旅途：繪卷世界 opened for pre-registration in Hong Kong, Taiwan, and Macau, securing the top spot on the iOS pre-registration rankings. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview Based on AppGrowing’s data, 不休旅途：繪卷世界 has launched 2,004 iOS ads across 19 regions and seven advertising platforms. Ad Format Distribution: In-feed ads dominate, accounting for over 88%, followed by rewarded videos at over 7%. Creative Format: Video ads make up more than 75% of the total advertising materials. Ad Volume Peaks Over the past month, 不休旅途：繪卷世界 has seen a significant increase in ad placements. On February 28, the game’s daily ad volume exceeded 600, marking its current […]

Tiên Lữ Kỳ Duyên is a MMORPG game that takes players to a fantasy world of immortal cultivation and epic battles. The game has been well-received by Vietnamese players since its launch on July 11, 2023, ranking No.1 in the App Store charts. How did Tiên Lữ Kỳ Duyên achieve such success? What are the secrets behind its advertising strategy and performance? In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to reveal some insights and trends of Tiên Lữ Kỳ Duyên’s advertising campaign.   01 Overview of Tiên Lữ Kỳ Duyên’s Advertising Campaign   According to the data monitored and collected by AppGrowing, Tiên Lữ Kỳ Duyên has created 541 ads in total, covering 5 […]