Recently, SP-Game's RPG game 最後的道長 has achieved impressive results in the Hong Kong, Macau, and Taiwan regions.  This article will analyze its advertising strategy based on data from AppGrowing and uncover the reasons behind its success. Advertising Campaign Overview According to AppGrowing, 最後的道長 has launched a total of 15,522 ads, covering 21 regions and 8 advertising platforms. Between August 15 and September 13, 2024, 最後的道長 placed 15,522 ads, with a significant focus on in-feed ads, accounting for 96.65% of the total. The advantage of in-feed ads is that they naturally blend into the user’s browsing experience, enhancing both click-through rates and conversions. This format was likely chosen due to its high efficiency on mobile devices, especially on social media platforms, […]

Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in multiple markets worldwide. This article delves into its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Overview According to AppGrowing's data, Arcadia: Breath of the Land has launched a total of 11,016 ads across 18 regions and 8 advertising platforms. Between July 21, 2024, and August 19, 2024, the game ran 9,306 ads, with in-feed ads comprising a significant 84% of the total. The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experiences, thereby enhancing click-through and conversion rates. This ad format likely caters to the game's strong […]

This year, discussing mobile game inevitably includes the topic of mini-games. Thanks to the outstanding performance of the mini-game "BangBang Survivor" (Chinese name: 向僵尸开炮), SP-Game has become a notable player in the game market. Recently, SP-Game has taken new actions in the Hong Kong, Macau, and Taiwan regions. On July 11, they launched "見習狩獵家" which has achieved impressive market results, reaching as high as 3rd place on the Hong Kong iOS game sales ranking, and 4th in Taiwan and Macau. Instead of adopting mainstream fantasy or the highly competitive wuxia themes, "見習狩獵家" opts for a unique primitive tribal theme. To enhance its thematic appeal, "見習狩獵家" integrates pet-raising elements and introduces dragons, a fantasy creature with global influence, amplifying the game's […]