Merge Mansion - Mobile Game Advertising Analysis by AppGrowing

Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives.

1. Basic Information of Merge Mansion

App Name: Merge Mansion

Category: Puzzle

Game Tags: -

Developer: Metacore Games Oy

Worldwide Release Date: Sep 16, 2020

Total ads as of today: 9,039

Check More Information about this game

2. Overall Advertising Trends of Merge Mansion

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing Monitoring period: 2022-03-18 ~ 2022-04-18

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type, Fullscreen Video accounts for 61.98%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as:

This game uses Meta Audience Network and Admob for advertising the most.

Meta Audience Network 25.81%,

Admob 18.44%,

Facebook 16.70%,

Unity Ads 13.86%,

Instagram 12.02%.

Source: AppGrowing

3. Top 3 Ad Creatives Analysis of Merge Mansion

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and Mystery, which arouse users' curiosity.

In conclusion

The above is the mobile game advertising intelligence analysis of Merge Mansion. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!

More intelligence on the mobile advertising market can be found on AppGrowing.

Merge Mansion | Mobile Game Ad Analysis

1. Basic Information of Merge Mansion