TikTok is a leading short video social platform with over 1 billion active users. TikTok Ads is TikTok's ad management platform that allows advertisers to run ads on TikTok and its other apps. Pangle is TikTok Ads' programmatic mobile advertising platform that provides global mobile app advertisers with user growth services. As a Professional Mobile Ad Intelligence Analysis Platform, AppGrowing has accumulated a large number of TikTok and Pangle ads, and can help users understand the ad strategies of their competitors, optimize their own ad creatives and delivery results, and increase their ad ROI. In this article, we will analyze the situation and performance of mobile games that have advertised on Pangle & TikTok platforms in May 2023 based on […]
Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.