Zen Match | Mobile Game Ad Analysis

1. Basic Information of Zen Match

App Name: Zen Match

Category: Puzzle

Game Tags: Matching

Developer: Good Job Games

Worldwide Release Date: Nov 2020

Total ads as of today: 16,627

Check More Information about this game

2. Overall Advertising Trends of Zen Match

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing  Monitoring period: 2022-03-19 ~ 2022-04-19

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 63.07%. In terms of ad creative type,  Fullscreen Video accounts for 74.62%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-04-19, Zen Match's proportion of networks impressions is placed as:

This game uses Unity Ads and Meta Audience Network for advertising the most.

Unity Ads 27.77%,

Meta Audience Network 25.64%,

Admob 17.38%,

Facebook 10.62%,

Instagram 8.37%.

Source: AppGrowing

3. Top 3 Ad Creatives Analysis of Zen Match

In this section, We're going to take a look at the current top-performing creatives for for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can see that most of these ad creatives show how to play the puzzle game, also some of them challenge players, like "Can you do better?", stimulating players' winning spirit.

In conclusion

The above is the intelligence of ads in games analysis of Zen Match. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!

More intelligence on the mobile advertising market can be found on  AppGrowing.

The above-related advertising materials are from AppGrowing, which is only used for research and analysis. All Rights Reserved.