In April 2024, the global app advertising landscape saw a consistent focus on Shopping, Tool, and Finance apps, with a notable shift towards Entertainment apps in terms of new launches.
According to AppGrowing's analysis of ad data from 50 countries/regions and 25 global media platforms, Shopping apps maintained their lead in ad volume, while Tool held the second spot. However, Entertainment apps emerged as the most active category for new app introductions.
The ad creatives for non-gaming ads were predominantly under 15 seconds, highlighting the trend for concise and impactful marketing strategies.
In the Top 30 Non-gaming App Developers, Chinese developers made a significant presence, with 12 out of 30 spots, largely focusing on Shopping apps. Temu secured the top position, with a 12.04% increase in ads from the previous month.
Among the top products, Temu and NewsBreak showed a continuous growth in advertising, with NewsBreak experiencing a 37.4% increase in ad volume.
The list of apps was diverse, ranging from Shopping to News and Entertainment. However, towards the end of the list, there are some AIGC-related Photo&Video processing apps, such as Photoroom , which ranked 28th with a 9.5% increase in ad volume.
In a detailed analysis of specific categories, AppGrowing identified AI + Photo & Video, Short Dramas, Social - Voice Chat, and Web Novelsas standout segments with dedicated leaderboards.
For AI + Photo & Video, X PhotoKit ranked 1st with a significant increase in ad volume since March, maintaining a daily average of over 10,000 ad sets in April. PhotoRoom secured the 2nd spot, and Remini by Bending Spoons , with its viral "clay style" AI filter, ranked 3rd.
The Short Dramas category saw all top 6 entries from Chinese developers, with DramaBox by 北京点众科技股份有限公司 (dianzhong.com) claiming the top position. Sereal, a new app from COL Group Co., Ltd. , aimed primarily at the North American market, ranked 5th.
In the Social - Voice Chat category, Litmatch, a "soul social" app targeting young demographics in Southeast Asia and Chinese-speaking regions, held the top spot. The app has been popular for its unique approach to social interaction.
Web Novels were also dominated by Chinese developers, with Sueñovela by STARY PTE LTD standing out as it targets the Spanish-speaking market.
Remini's Viral Success:
Remini by Bending Spoons, an app known for its AI-powered photo restoration, surged in popularity due to its innovative "clay style" AI filter. This unique feature allowed users to transform their photos into a distinctive clay aesthetic, which resonated with audiences and propelled the app to the top of China's iOS free app chart during the Labour Day holiday.
AppGrowing 's data indicates that Remini sustained a significant advertising push in April, with an average of over 1,500 ads being displayed daily.
The app's viral success was further amplified by strategic updates in product packaging and advertising campaigns that prominently featured the "clay filter."
One such ad leveraged a relatable scenario of a person with their pet, tapping into the emotional bond between viewers and their pets. The ad showcased the filter's versatility and creative potential, effectively engaging the target audience.
Thank you for joining us in reviewing the April 2024 non-gaming app advertising landscape.
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We wish you an exciting month ahead and look forward to our next issue. Until then, keep innovating and engaging with your users!
