Have you ever found yourself in a situation where your ad performance just won't budge, no matter how much you "fix" the campaign? Usually, our first instinct is to check the settings: the bidding strategy, audience targeting, or even the budget. But here's the frustrating reality: even with these optimized setups, many ads struggle to get moving and fail to even pass the cold-start phase. This isn't just a streak of bad luck. It's because the rules of the game have changed: Meta has fundamentally rewritten the rules of ad delivery, quietly shifting its focus from manual campaign adjustments to the actual content of your ad. 01 From Matching to Mind Reading For a long time, Meta's algorithm acted like a matchmaker. It paired users […]

Generative AI is no longer just a buzzword—it’s becoming the backbone of a new wave of mobile apps. According to AppGrowing, active AI app campaigns jumped 20% from Q1 to Q4 2024, marking a clear acceleration in the space. As global competition heats up, Southeast Asia is gaining traction as a growth frontier. One standout is Vietnam’s XTECH, which made generative AI its strategic focus in 2024 and recently launched its flagship photo app, PixArt. In this exclusive interview, AppGrowing talks with XTECH’s CMO Minh Chau Pham and CGO The Anh Tran about the evolving role of generative AI in mobile, and how they’re building for both local users and global ambitions. The following is the edited transcript of the […]

Over the past year, AI-powered apps have entered a phase of rapid growth. According to data from AppGrowing, the number of active AI app campaigns in Q4 2024 rose by 20% compared to Q1. While mature markets like North America and Europe remain key battlegrounds, emerging regions such as Southeast Asia are drawing increased attention for their vast untapped potential. As competition intensifies, the question for developers is how to seize the opportunities these emerging markets present. One answer may lie in the strategies of local players. Vietnamese developer Xtech began exploring the AI space in late 2023 and has since made generative AI its strategic priority for 2024. The company recently launched PixArt: AI Photo Generator (hereafter referred to […]

In April 2024, the global app advertising landscape saw a consistent focus on Shopping, Tool, and Finance apps, with a notable shift towards Entertainment apps in terms of new launches. According to AppGrowing's analysis of ad data from 50 countries/regions and 25 global media platforms, Shopping apps maintained their lead in ad volume, while Tool held the second spot. However, Entertainment apps emerged as the most active category for new app introductions. The ad creatives for non-gaming ads were predominantly under 15 seconds, highlighting the trend for concise and impactful marketing strategies. In the Top 30 Non-gaming App Developers, Chinese developers made a significant presence, with 12 out of 30 spots, largely focusing on Shopping apps. Temu secured the top […]

Since last year, AI-related applications, represented by ChatGPT and Stable Diffusion, have been popping up. The extremely high output efficiency and content quality have led more and more industries to attach importance to the productivity evolution that AI may bring. For mobile marketing, the further growth of AIGC will enable a significant increase in ad productivity. AppGrowing has launched the new feature, [AI Voice Generator], which provides automated generation of Ad Scripts and Voiceover with AIGC technology. It greatly improves the efficiency of multilingual copy and audio production, and effectively reduces the threshold of ad creatives' localization.   01 15 Languages Supported   Currently, [AI Voice Generator] can generate scripts in 15 languages and 3 durations including 15s, 30s, and […]

This is AppGrowing's monthly review of global mobile app media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile App Advertising   On the whole, in March 2023, the number of mobile apps advertised was 24,135, the number of mobile app ads in that month was 3,580,338, and the number of ad creatives was 1,337,002, all higher than February, reflecting a certain extent the rebound of the mobile apps’ investment in advertising. The peak of ad volume and number of apps being advertising in the month is on March 2. 82.32% mobile apps advertised less than 100 ads and 10.51% advertised 100～299. This month, Tools […]