AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. brief
  3. This article

SP-Game 's New MMORPG Game Arcadia: Breath of the Land: Advertising Strategy Analysis | AppGrowing

2024年8月19日 1113Browse 0Like 0Comments

Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in multiple markets worldwide. This article delves into its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success.

Advertising Overview

According to AppGrowing's data, Arcadia: Breath of the Land has launched a total of 11,016 ads across 18 regions and 8 advertising platforms. Between July 21, 2024, and August 19, 2024, the game ran 9,306 ads, with in-feed ads comprising a significant 84% of the total.

The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experiences, thereby enhancing click-through and conversion rates. This ad format likely caters to the game's strong performance on mobile devices, especially on social media platforms where dynamic content more easily captures users' attention.

Ad Creative and Formats

When it comes to ad creatives, Arcadia: Breath of the Land primarily utilizes images and videos, with the former accounting for over 48% and the latter exceeding 50%.

Peak Ad Volume

Notably, on August 7, 2024, the game reached a peak daily ad volume of 2,184 ads. Following its official launch in August, SP-Game significantly increased its ad spend, maintaining a daily ad volume of over 1,500 for nearly half a month to quickly boost the game's visibility.

Key Advertising Platform

Arcadia: Breath of the Land chose Meta Ads as its primary advertising platform, running a total of 8,094 ads. Meta Ads' vast user base and precise targeting capabilities make it an essential channel for attracting potential players. By investing heavily in Meta Ads, SP-Game was able to accurately target its audience, improving the ads' conversion rates.

Conclusion

Through the analysis of AppGrowing's data on Arcadia: Breath of the Land's advertising strategy, it's evident that the game employs a refined and diverse approach to its ad campaigns. We hope this article provides valuable insights that can help you achieve greater success in your future advertising efforts.

MORE:

  1. Zynga's New Puzzle Game Game of Thrones: Legends RPG: Advertising Strategy Analysis | AppGrowing Game of Thrones: Legends RPG is a puzzle game developed by the Turkish developer Zynga, recently launched in several global...
  2. XD's New Role-Playing Game Sword of Convallaria: Advertising Strategy Analysis | AppGrowing Sword of Convallaria, a role-playing game published by XD Entertainment, a developer from Mainland China, recently launched in multiple global...
  3. Leniu Games' New RPG Game Flame of Valhalla: Advertising Strategy Analysis | AppGrowing Flame of Valhalla is a RPG game developed by Chinese developer Leniu Games, recently launched in multiple markets worldwide. This...
  4. Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on...
Tags: advertise mobile games MMORPG SP-Game
Last updated:2024年8月19日

weng, zitao

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Saint Seiya Galaxy Soldiers | AppGrowing Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again 【Exclusive Interview】From Vietnam to the World: Building a GenAI Photo App That Scales Advertising Strategy Analysis of Persona5: The Phantom X | AppGrowing Advertising Strategy Analysis of MARVEL Mystic Mayhem | AppGrowing May 2025 Non-gaming App Advertising Review
7.3 武汉 | 与 AppGrowing 相约社交出海破局者沙龙,抢占流量先机May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad SpendingAdvertising Strategy Analysis of KAIJU NO. 8 THE GAME | AppGrowing“派對不獸控”广告投放策略深度分析:如何通过信息流广告攻占休闲游戏市场 | AppGrowing角色扮演手游《MU Immortal》如何借力信息流和Meta Ads实现爆量投放 | AppGrowingMay 2025 Non-gaming App Advertising Review
Find Out - Hidden Objects | Mobile Game Ad Analysis Dream Games's Match 3 Game Royal Kingdom Strategy Analysis | AppGrowing 戀戀清庭:邂逅 | Mobile Game Ad Analysis How to Quickly Identify High-Quality Ad Creatives with AppGrowing? War Robots Multiplayer Battles | Mobile Game Ad Analysis Thiếu Niên Anh Hùng: the #1 Role Playing Game in Vietnam with Brilliant Ads
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.